Territory Sales Manager
TAMKO · Grand Rapids, MI · 5 mo ago
Business DevelopmentFull-time
About the role
The Territory Manager will drive TAMKO’s growth in the retail roofing market by managing key partnerships with major big-box retailers and building strong engagement among local contractors.
Responsibilities
- Serve as TAMKO’s primary field contact for the assigned big-box retail partner’s regional and store-level teams.
- Collaborate on regional sales plans, promotional calendars, merchandising initiatives, and product mix optimization.
- Monitor sales trends, inventory levels, and category performance to provide actionable insights and growth recommendations.
- Support business reviews and joint planning sessions to align TAMKO and retail partner objectives.
- Develop and implement strategies to drive TAMKO product adoption among small to mid-sized roofing contractors purchasing through retail.
- Build strong local contractor relationships through in-store events, product demonstrations, and training sessions.
- Partner with marketing and sales teams to increase participation in loyalty, rebate, and certification programs.
- Implement and manage lead generation and follow-up processes to convert prospects into active TAMKO users.
- Collaborate with retail field teams and store associates to enhance product knowledge and selling confidence.
- Conduct in-store and virtual product training sessions to strengthen associate and contractor engagement.
- Ensure merchandising standards, displays, and sample materials are maintained for strong retail presentation.
- Represent TAMKO at regional trade events to strengthen brand presence and generate qualified leads.
- Track and report weekly sales, promotional results, contractor engagement metrics, and ROI of retail initiatives.
- Use CRM and retailer data systems to identify opportunities for incremental growth and targeted follow-up.
- Monitor competitor activity, pricing, and market trends to maintain TAMKO’s competitive position.
- Work closely with Marketing, Operations, and Supply Chain to ensure accurate forecasting and timely promotions.
- Provide feedback to Product Management and Marketing on contractor needs, trends, and competitive activity.
- Cook up and coordinate with other TAMKO staff to ensure alignment between retail and distribution channel strategies.
Qualifications
- Education: Bachelor’s degree in Business, Marketing, or related field preferred.
- Experience: 3–5 years in sales, account management, or channel development within building materials or home improvement retail.
- Proven success supporting national or regional retail accounts (e.g., Lowe’s, The Home Depot, Menards).
- Experience driving contractor engagement and loyalty programs strongly preferred.
Skills and Competencies
- Technical Skills: Salesforce CRM, retailer data portals, Microsoft Excel.
- Soft Skills: Relationship management, negotiation, presentation, and collaboration.
- Analytical Skills: Sales analysis, forecasting, and ROI evaluation.
Personal Traits
- Self-motivated, organized, and results-oriented with a growth mindset.
Pay
Competitive wages with a comprehensive benefits package, including Group Health and Life Insurance, Vision and Dental Insurance, a Flexible Benefits Plan, a 401(k) Retirement Plan with company match, a Profit Sharing Retirement Plan, and other valuable benefits.
Schedule
Approximately 40% of overnight travel within the assigned region, including store visits, trade events, and retail partner meetings.