Territory Sales Executive

About the role

We’re looking for a driven, competitive Territory Sales Executive who thrives on uncovering opportunities, winning new customers and closing deals. You’ll take ownership of a defined regional market, developing new business opportunities while expanding a smaller portfolio of existing accounts. Success requires persistence, strong business acumen, and a relentless focus on generating revenue. The Territory Sales Executive will work directly with Family Entertainment Center (FEC) owners and operators, helping them improve performance through equipment, parts, service, and long-term partnership.

Location & Travel

Remote (seeking candidates in the Dallas/Fort Worth, Houston or Austin TX areas). Heavy travel during training period. Ability to travel up to 35% of the time after training period. Primarily regional within territory (Texas, Oklahoma, Louisiana, Arkansas and New Mexico); occasional national trade shows.

Responsibilities

• Own the growth strategy and revenue performance for your assigned territory
• Identify, pursue, and close new business opportunities while maintaining and expanding existing customer relationships
• Territory Development: Prospect and generate new customer relationships; build and maintain a strong pipeline; develop territory penetration plans and execute against growth targets; generate new revenue through strategic outreach, networking, referrals, and industry relationships; conduct in-person customer visits; manage opportunities through the entire sales cycle; travel regularly to meet with customers and prospects
• Account Management: Expand revenue within existing accounts through cross-selling and upselling; conduct consultative discovery conversations; identify new ways to create value and strengthen long-term partnerships; become a trusted business advisor to owners and operators
• Sales Execution & Collaboration: Maintain accurate pipeline and activity tracking in CRM; operate within defined KPIs and performance expectations; collaborate with internal experts to build appropriate solutions; participate in regional visits and national trade shows

Requirements

• At least 2 years of Family Entertainment Center experience preferred
• Demonstrated success in a solutions-based sales role
• Proven success in business development, territory sales, or consultative B2B sales
• Demonstrated track record of prospecting, generating opportunities, and closing new business
• Strong hunter mentality with a passion for winning and exceeding goals
• Strong discovery and listening skills
• Ability to manage a full sales cycle
• Comfortable working independently in a remote territory environment
• Disciplined CRM usage and respect for process and KPIs
• Willingness to travel within assigned territory

Who We Are

Shaffer is a family-founded, employee-owned business with deep roots in the arcade equipment distribution and amusement operations space. For decades, we’ve supported customers in the family entertainment, vending, bar & restaurant, and route operations industries. We are a nationally recognized leader in the arcade industry and operate in an environment that is relationship-driven and genuinely fun. As an employee-owned company, we value ownership, accountability, and teamwork. We continue to invest in growth, new markets, and strong talent to help move the business forward.

Benefits

• Become an employee-owner and earn shares every year
• Competitive base salary plus commission
• 401(k) with company match
• Medical, dental, vision, life, and disability insurance
• Paid vacation and paid holidays
• Supportive and collaborative work environment