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Jobs · Business Development · California

Territory Field Sales Merchandising Representative - West Los Angeles, CA

Basemakers · Westwood, CA · 2 wk ago
On-siteBusiness Development$58k/yrFull-time

About Basemakers

Basemakers is one of the most trusted retail sales management companies in the food and beverage industry. After hitting the INC 500/5000 list of the fastest growing privately-held companies in America five consecutive times, we’re expanding our sales services and technology to continue our growth. We partner with trailblazing brands like Olipop, Guayaki (Yerba Mate), Nixie, C20 Coconut Water, Siete, Honey Stinger, and many more to turn innovative products into household names. Our approach goes beyond retail sales and merchandising; we forge deep connections with brands, communities, and individuals driven to make a meaningful impact.

Our core values guide everything we do:

  • P – We PURSUE EXCELLENCE
  • I – We act with INTEGRITY
  • T – We choose TEAMWORK
  • C – We COMMUNICATE
  • H – We bring HEART

About the Role

Basemakers is seeking a full-time, outside field sales and merchandising representative for a NorCal territory, covering daily routes in West Los Angeles/Malibu (Malibu, Santa Monica, Westwood, Brentwood). As the heartbeat of our organization, you’ll visit 6-8 grocery stores per day (e.g., Vons, Albertsons, Sprouts, Whole Foods, Bristol Farms, Pavilions, Ralph’s, Lassens, Erewhon, and independents) to enhance the in-store presence of our brands. You’ll work with grocery decision-makers, build relationships, and drive sales velocity through problem-solving and trusted advisory roles.

Responsibilities

  • Work 100% in the field from your vehicle and in grocery stores, merchandising and selling for multiple brands.
  • Visit every store on a specified route 2-3 times per month, working the hours required to meet this frequency.
  • Work Monday–Friday, starting early mornings (as soon as stores open). Weekend work may be required to make up missed time.
  • Operate independently while collaborating with grocery managers, brand representatives, and Basemakers’ internal teams (Brand Partner Managers, District Managers, Sales Directors).
  • Capture in-store brand data (photos, notes, forms) using mobile apps (Repsly, Slack, Gmail, Google Workspace).
  • Own all aspects of in-store brand presence, including:
    • Display execution and void filling
    • Off-shelf displays and placements
    • Building relationships with grocery managers
    • Merchandising and selling points (secondary/tertiary placements, shelf management, POS placements)
    • Identifying and addressing in-store pain points

Requirements

  • Positive mindset, high emotional intelligence, grit, and coachability.
  • Growth mentality with clear goals.
  • Strong problem-solving, analytic, influencing, and negotiation skills.
  • Experience in grocery operations or the ability to quickly learn grocery store nuances.
  • Background in route sales, brand ambassadorship, merchandising, or territory sales (premium selling skills preferred).
  • Passion for representing natural, organic, and specialty food/beverage brands.
  • Proven success in a self-directed environment.
  • Comfort with frequent communication via smartphone apps (Slack, email, etc.).
  • Ability to meet monthly KPIs and metrics set by supervisors.
  • Professional demeanor when interacting with coworkers, distributors, retail reps, and consumers.
  • Valid driver’s license, clean driving record, registration, and auto insurance.
  • Willingness to drive daily and transport promotional materials (trunk/back seat space sufficient).

Physical Requirements

  • Moderate to high physical activity, including standing, walking, reaching, and grasping.
  • Climbing ladders, bending, and kneeling to move products.
  • Lifting 10 lbs. consistently and 50 lbs. occasionally.

Pay

$57,680 total earnings at average commission levels:

  • $50,000 base salary + $640 estimated average monthly commissions (range: $133–$1,885/month; uncapped potential).
  • $400 monthly vehicle reimbursement.

Commissions are based on personal performance in securing incremental placements and exposure opportunities for brands. Earnings depend on individual effort.

Benefits

  • Uncapped performance-based commissions.
  • Monthly vehicle and cell phone reimbursements.
  • Medical, dental, and vision insurance (dental/vision coverage is free).
  • 401k plan with employer match.
  • Frontloaded PTO and 8 paid holidays.
  • Monthly recognition budget for peer-to-peer appreciation.
  • Company events: quarterly get-togethers and annual all-company meetings.

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