Terrain Senior Manager of Brand Strategy & Integrated Marketing

About the role

The Senior Manager of Brand Strategy & Integrated Marketing for Terrain is a strategic and analytically minded marketer responsible for connecting Terrain’s brand vision with its business and customer growth objectives. Serving as the strategic marketing lead, this role develops integrated marketing strategies rooted in a deep understanding of business performance, customer behavior, product priorities, and growth opportunities. The manager partners closely with Terrain leadership, Merchandising, Creative, Digital Marketing, Customer Analytics, and Retail to translate insights into focused marketing strategies and customer experiences, moving fluidly between data analysis and narrative storytelling.

Responsibilities

• Business & Customer Strategy
  • Develop annual and seasonal marketing strategies grounded in business objectives, customer insights, category performance, and brand priorities.
  • Maintain deep understanding of Terrain’s performance metrics—including category and product trends, traffic, conversion, acquisition, retention, channel performance, and key growth drivers.
  • Partner with Digital Marketing and Customer Analytics to analyze behavior and identify opportunities across acquisition, engagement, frequency, retention, and lifetime value.
  • Connect quantitative data with qualitative insights to pinpoint the biggest opportunities and challenges, and translate them into clear strategic choices.
• Integrated Marketing Strategy & Execution
  • Translate business priorities into seasonal narratives and go‑to‑market plans across digital, email, social, paid media, PR, partnerships, retail, events, and the broader Anthropologie ecosystem.
  • Identify and prioritize customer moments, categories, and product stories that drive brand and commercial growth.
  • Build strategies that balance distinctive brand storytelling with measurable traffic, customer, and revenue objectives.
  • Partner with channel owners to define channel roles, ensure investment aligns with business opportunities, and leverage the Anthropologie ecosystem to reach new audiences.
• Performance Analysis & Optimization
  • Own the marketing performance narrative, collaborating with Digital Marketing, Customer Analytics, Media, and Finance to derive actionable insights.
  • Analyze campaign, category, segment, and channel performance to spot trends, opportunities, and areas for intervention.
  • Develop hypotheses, test, and learn; establish KPIs and measurement frameworks linking marketing activity to customer and commercial outcomes.
  • Lead campaign and seasonal recaps that explain what happened, why, and what should be done differently, using insights to continuously optimize audience strategy, channel mix, messaging, investment, and future plans.
• Cross‑Functional Leadership
  • Serve as the primary strategic marketing partner to Terrain leadership, Merchandising, Creative, Digital, and Retail teams.
  • Unify teams around a shared understanding of the customer, business opportunity, marketing objectives, and success metrics.
  • Translate complex data and competing priorities into clear recommendations that enable faster, more informed decision‑making.
  • Develop compelling presentations and communicate performance, insights, and strategic recommendations to senior leadership.
  • Collaborate with the broader Anthropologie Group Brand Strategy & Integrated Marketing team to share capabilities, insights, and opportunities while preserving Terrain’s distinct brand positioning.

Qualifications

• 7+ years of experience in integrated marketing, brand strategy, growth marketing, e‑commerce, retail, or a related field.
• Strong business and analytical acumen; proven ability to use customer, digital, and commercial performance data to shape marketing strategy.
• Experience moving beyond reporting metrics to uncover insight, implication, and action.
• Demonstrated success partnering with Digital Marketing, Customer Analytics, Media, Merchandising, and Creative teams.
• Deep understanding of the customer funnel—including acquisition, conversion, engagement, retention, and frequency.
• Proven ability to translate business objectives into integrated marketing strategies across owned, earned, and paid channels.
• Strong brand instincts and appreciation for elevated storytelling, balancing brand‑building with commercial performance.
• Genuine passion for and fluency in the gardening, outdoor living, and lifestyle space, with a clear point of view on Terrain’s distinctive place within the category.
• Exceptional written, verbal, analytical, and presentation skills.
• Highly collaborative, intellectually curious, and confident in asking questions, challenging assumptions, and forming clear viewpoints from imperfect information.

Benefits

URBN offers comprehensive Perks & Benefits, including medical, dental, vision, PTO, generous employee discounts, retirement savings, and more. Availability and eligibility may vary by location and employment status. For additional details, visit www.urbn.com/work-with-us/benefits.