Senior Brand Marketing Manager, Integrated Campaigns

Campaign Strategy, Ideation & Execution

Lead the ideation, development, execution, and optimization of integrated marketing campaigns across paid, owned, earned, and partner channels.
Develop audience-centered messaging frameworks and marketing narratives that communicate the value of our journalism, products, subscriber benefits, experiences, and community impact.
Develop campaigns that drive audience engagement, brand affinity, product adoption, event participation, and business objectives across subscriber and non-subscriber audiences.
Manage end-to-end campaign execution, including planning, timelines, stakeholder coordination, implementation, and post-campaign analysis.
Develop paid media recommendations, audience targeting strategies, and channel approaches, in partnership with key stakeholders, that support campaign goals.

Partnerships, Events & Marketing Activation

Lead marketing strategy and activation for key partnerships tied to campaigns in collaboration with internal and external stakeholders.
Develop, partner, and execute against marketing-led events and support key editorial appearances.
Partner with Product, Consumer Revenue, Editorial, Platforms, Innovation, and external organizations to bring strategic initiatives to market through marketing.
Translate product enhancements, subscriber benefits, and organizational priorities into clear, audience-focused marketing campaigns.
Partner with the Brand Marketing Manager, Audience Engagement & Growth to incorporate newsletter growth, SMS growth, audience acquisition, and engagement opportunities into integrated marketing campaigns.

Owning Channels, Audience Communications & Optimization

Lead strategy and execution of owned marketing channels and internal promotional placements.
Ensure consistency of messaging, audience relevance, and alignment with brand standards across marketing touchpoints.
Use campaign performance data, audience insights, and market trends to identify opportunities for improvement.
Test and recommend new approaches, tools, technologies, and marketing tactics that improve campaign effectiveness and audience engagement.

Planning, Cross-Functional Leadership & Team Management

Drive clarity, accountability, timing, and alignment across marketing workstreams.
Coordinate across multiple stakeholders to ensure successful execution of concurrent campaigns and initiatives.
Evaluate marketing opportunities through the lens of audience impact, business goals, organizational priorities, and available resources.
Manage and develop the Senior Coordinator, Brand Marketing, providing coaching, prioritization, and direction across active initiatives.