Temporary Associate Marketing Lifecycle Manager

About the role

This is a temporary assignment providing services to Wizards through an external staffing agency. If selected, you will be employed by Workwell as a W2 employee and will not be an employee of Wizards.

Responsibilities

• Build, QA, and deploy email and app messaging campaigns from brief through execution, ensuring accuracy, on-time delivery, and brand consistency.
• Support the development and maintenance of automated lifecycle workflows, including onboarding, re-engagement, and retention journeys.
• Segment audiences and implement personalized messaging tactics using player behavior and product data to drive engagement.
• Collaborate with cross-functional partners in Product Marketing, Creative, and Business Intelligence to align campaign execution with broader marketing goals.
• Monitor campaign performance metrics including open rates, click rates, conversion, and retention, and surface insights and recommendations to the team.
• Run hypothesis-based A/B tests on subject lines, content, timing, and segmentation, and contribute to weekly performance reporting.
• Help maintain list health, suppression logic, and compliance standards across messaging channels.

Requirements

• Hands-on experience building and launching email and/or in-app messaging campaigns, ideally within a marketing automation or CRM platform (e.g. Braze, Iterable, Salesforce Marketing Cloud, or similar).
• Strong attention to detail — you catch errors before they go out the door.
• Comfort working with data to inform decisions, including basic segmentation, performance analysis, and reporting.
• Clear written and verbal communication skills; able to collaborate effectively across teams.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.
• A genuine interest in games or the games industry is a plus.
• 2–5 years of experience in lifecycle marketing, CRM, or a related marketing role.
• Nice to have: Experience with mobile app messaging (push notifications, in-app messages), Familiarity with HTML/CSS for email template editing, Experience working on global consumer brands.

Qualifications

• 4-year college degree or equivalent experience.

Skills

• Hands-on experience building and launching email and/or in-app messaging campaigns.
• Strong attention to detail.
• Data-driven approach to decision-making.
• Effective collaboration and communication skills.
• Experience with lifecycle marketing and CRM platforms.
• Familiarity with HTML/CSS for email template editing.
• Experience with mobile app messaging (push notifications, in-app messages).
• Genuine interest in games or the games industry.

Benefits

• Comprehensive benefits package offered by Workwell, including:
• Medical
• Dental
• Vision
• Health savings accounts
• Employee assistance program
• 401(k) retirement plan
• Paid Sick Leave (variable based on location)
• Paid Time Off and Holiday Pay

Pay

$40 - $60 USD per hour

Schedule

Hybrid out of Renton, WA

Additional Details

This is a temporary assignment providing services to Wizards through an external staffing agency. If selected, you will be employed by Workwell as a W2 employee and will not be an employee of Wizards.