Temp Director, Strategy Email / Lifecycle Marketing

As a key leader, you’ll shape and execute Google Ads advertising growth initiatives, combining strategic foresight with robust program management to deliver high-performing marketing campaigns from concept through post-launch optimization.

Responsibilities

• Strategy & campaign development
  • Develop a comprehensive B2B Lead Gen strategy and detailed project plan to drive high-intent pipelines.
  • Contribute to key campaigns, tailoring messaging and integrating thought leadership for incremental revenue.
  • Map out customer journey flows for email marketing efforts and provide optimization recommendations.
  • Support Product Marketing Managers in strategic planning and end-to-end execution of marketing campaigns, focusing on driving product adoptions and program revenue.
  • Build targeted re-engagement paths for dormant clients using hyper-personalized hooks and multi-channel orchestration.
• Program strategy & development
  • Drive global scalability initiatives for campaigns, identifying workflow efficiencies and optimizing documentation.
  • Proactively collaborate with Product Marketing Managers (PMMs), Sales, analytics, and product teams to ensure robust tests and actionable insights.
  • Manage the full campaign lifecycle, from creative development and legal approvals through launch, ensuring consistency, personalization, and accurate test/control assignments.
  • Oversee project lifecycle activities, including milestone planning, approval processes, and proactive risk management.
  • Prepare executive program communications detailing launch information, adoption, and engagement rates.
  • Act as the primary liaison for production teams, addressing questions and ensuring send counts align with data provided by analysis.

Requirements

• 10+ years of experience.
• Strong strategic thinking and analytical skills, with excellent communication and presentation abilities.
• Proven ability to work effectively across cross-functional teams and manage projects using established methodologies.
• Demonstrated ability to translate complex strategic objectives into actionable program plans and measurable outcomes.
• Track record of driving cross-functional alignment and influencing stakeholders at various levels.
• Experience leveraging data and insights to inform strategic decisions and optimize campaign performance.
• Expertise in developing and executing global Lead Gen strategies and lifecycle re-engagement programs that drive measurable growth.

Nice-to-have

• Adept at anticipating challenges, mitigating risks, and proactively developing solutions in fast-paced environments.

Pay

Monks has provided an hourly rate that represents its good faith estimate of what Monks may pay for the position at the time of posting. The rate offered to the selected candidate will be determined based on job-related factors, but not based on a candidate’s sex or any other protected status.

Hourly Rate: $80—$90 USD

About Monks

Monks is the global, digital-first, data-driven, unitary operating brand of S4 Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global Marketing and Technology Services to redefine how brands interact with the world. Through Monks.Flow, its flagship AI ecosystem for marketing orchestration, Monks transforms marketing into a growth engine, collapsing timelines and connecting brands to culture in real time.

Monks was named a Contender in The Forrester Wave™: Global Marketing Services, ranks among Cannes Lions' Top 10 Creative Companies (2022-25), and remains the only partner featured in AdExchanger’s Programmatic Power Players list every year (2020-24). Named Adweek’s first AI Agency of the Year (2023) and The One Show’s inaugural AI Pioneer Organization, Monks was also awarded Business Intelligence Group’s 2025 Excellence in Artificial Intelligence Award in both the Organizational and AI Product categories. As a trusted partner to cutting-edge innovators in tech, Monks earned titles such as Optimizely Experimentation Partner of the Year (2025), runner-up for the Adobe Firefly Partner Award (2024), and Workato’s AI Visionary Customer Impact Award (2024). Additionally, Monks achieved a record-breaking number of FWAs and continues to hold the most of any partner.