Technology Utilization Representative

About the Role

As a Construction Technology Utilization Representative, you will lead adoption, activation, and utilization of Caterpillar’s construction technology solutions across the Mountain West District. This customer-facing field role requires strong technical credibility, deep product knowledge, and the ability to influence dealers and customers through complex discussions that drive measurable productivity, safety, and business outcomes. The CI Technology Portfolio includes solutions such as Cat Grade, Payload, Cat Command, Detect, and VisionLink and other productivity- and safety-enabled technologies.

Responsibilities

• Grow adoption of Caterpillar productivity and safety technology solutions in alignment with Technology Growth targets and future business priorities.
• Increase VisionLink Productivity and Safety activations, ensuring technology-enabled machines are activated, retained, and delivering measurable customer value.
• Drive customer technology utilization through effective onboarding, training, and ongoing support that improves productivity and safety outcomes.
• Build trusted dealer and customer relationships while challenging the status quo to strengthen adoption, satisfaction, and long-term retention.

Skills

• Customer Focus: Understands customer needs, gathers feedback, and translates insights into practical technology solutions that improve satisfaction and business outcomes.
• Decision Making and Critical Thinking: Analyzes information, evaluates risks and trade-offs, and uses sound judgment to make productive, data-informed decisions.
• Negotiating: Leads constructive, collaborative discussions focused on win-win outcomes, issue resolution, and productive dealer and customer relationships.
• Relationship Management: Builds trust with customers, dealers, and internal partners by responding promptly, monitoring satisfaction, and helping resolve critical issues.
• Business Development: Identifies market opportunities, understands customer segments, and supports growth of Caterpillar technology solutions.
• Value Selling: Connects technology solutions to measurable customer value by quantifying productivity, safety, cost, and business benefits.

Qualifications

• Customer-facing experience in the construction industry.
• Experience growing or supporting new and expanding construction technology portfolios with dealers and customers.
• Proven ability to work independently, influence without authority, and navigate complex dealer and customer discussions in fast-paced, ambiguous environments.
• Strong customer focus with the ability to connect dealer needs, customer outcomes, and Caterpillar strategy.
• Working knowledge of value selling and the ability to translate technology solutions into measurable productivity, safety, and business benefits.
• Solid technical aptitude with working knowledge of Caterpillar products, construction applications, and CI technology solutions.
• Strong leadership presence, organization, analytical, and communication skills.
• Ability and willingness to travel 50% or more.

Additional Information

Primary work location is Denver, Colorado. Domestic relocation assistance is available to Denver, CO only. Travel of 50% or more within the assigned territory is required. A company vehicle and cell phone stipend are provided. The territory includes four Caterpillar dealers.

Pay

Summary Pay Range $112,710.00 - $169,060.00. Compensation and benefits offered may vary depending on multiple individualized factors, including job level, market location, job-related knowledge, skills, individual performance, and experience.

Benefits

• Medical, dental, and vision benefits
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)
• 401(k) savings plans
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSAs)
• Health Lifestyle Programs
• Employee Assistance Program
• Voluntary Benefits and Employee Discounts
• Career Development
• Incentive bonus
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement

These benefits also apply to part-time employees. Relocation is available for this position.