Technology Alliances Director

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Fireblocks is looking for a seasoned Product Marketing Manager to lead go-to-market strategy for our institutional custody and tokenization solutions. This role sits at the intersection of product, marketing, and sales, driving adoption of Fireblocks’ platform among banks, asset managers, and fintechs globally.

About the role

You will craft compelling narratives that resonate with enterprise decision-makers, develop sales enablement tools, and collaborate with cross-functional teams to position Fireblocks as the trusted infrastructure for digital asset custody and tokenization. This is a high-visibility role reporting directly to the VP of Marketing.

Responsibilities

• Define and execute GTM strategies for new product launches, including Fireblocks’ tokenization stack and institutional custody offerings.
• Create high-impact content (whitepapers, case studies, battle cards) that educates prospects on the value of digital asset infrastructure.
• Partner with sales to refine messaging for key verticals (banking, wealth management, fintech) and geographies (US, EMEA, APAC).
• Monitor competitive landscape and regulatory trends to inform positioning and differentiation.
• Work with demand generation to optimize campaigns for lead quality and conversion.
• Represent Fireblocks at industry events, webinars, and media briefings.

Requirements

• 7+ years in product marketing, with a focus on B2B fintech, blockchain, or enterprise software.
• Proven track record launching complex technical products to financial institutions.
• Deep understanding of digital assets, custody, tokenization, or DeFi (hands-on experience a plus).
• Exceptional storytelling skills and ability to simplify technical concepts for executive audiences.
• Experience collaborating with sales, product, and engineering teams in a fast-paced environment.
• Fluency in regulatory topics (e.g., MiCA, SEC guidance) and their impact on enterprise adoption.

Skills

• Strategic thinker with data-driven approach to decision-making.
• Strong written and verbal communication, with experience creating executive-level content.
• Comfortable presenting to large audiences and engaging with media.
• Analytical mindset with ability to interpret market data and customer insights.
• Self-starter who thrives in ambiguity and can manage multiple priorities.