Technical SEO & Digital Performance Specialist [SK-13448]

About the Role

Aquent is partnering with a dynamic boutique agency that is revolutionizing digital marketing for practices within a vital healthcare sector. This client is dedicated to enhancing online visibility, improving user experience, and driving high-quality leads for their partners. By joining their team, you will directly contribute to the growth and success of practices across the country, helping them connect with more patients and thrive in a competitive digital landscape. Your expertise will be pivotal in shaping innovative strategies and delivering tangible results that directly impact patient acquisition and business growth.

What You'll Do

• Help manage and support ongoing search engine optimization campaigns for clients across the country
• Perform comprehensive technical audits and identify critical opportunities for improvement
• Monitor indexing, crawlability, redirects, site architecture, and on-page optimization to ensure peak performance
• Manage and execute ethical, sustainable link-building campaigns to enhance domain authority and search visibility
• Assist with local search engine optimization efforts, including optimizing online business profiles
• Collaborate with the web team on implementation and website performance enhancements
• Support evolving search strategies, including geo-specific and AI-driven initiatives
• Focus on improving not just rankings and traffic, but also lead quality and conversions to drive real business impact
• Analyze campaign performance using industry-standard tools, identifying patterns, trends, and opportunities within data
• Connect performance metrics to real business outcomes, moving beyond vanity metrics to focus on lead quality and conversions
• Support conversion-focused optimization and reporting, providing clear communication of findings and recommendations
• Assist with tracking setup, pixel integration, conversion tracking, troubleshooting, and other technical marketing initiatives
• Support domain management, DNS configurations, website launches, migrations, redirects, and quality assurance
• Support, manage, and extend a custom CRM and marketing automation platform
• Help troubleshoot technical issues across websites and marketing systems
• Collaborate effectively across departments, serving as a strategic internal resource for technical marketing initiatives

Must-Have Qualifications

• Strong understanding of schema markup, indexing, crawlability, site architecture, Core Web Vitals, and redirects
• Expertise in tracking setup and conversion tracking
• Proficiency in local search engine optimization and online business profile optimization
• Awareness of geo-specific and AI-driven search trends
• Proven ability to execute ethical, sustainable link-building strategies focused on organic authority, strictly avoiding unethical practices
• Familiarity with content management systems like WordPress
• Comfortable diving deep to analyze and interpret data to identify meaningful trends
• Ability to connect marketing performance to lead quality and business outcomes, understanding that patient quality and revenue are paramount
• Strategic thinker who can move beyond task execution to contribute to broader objectives
• Comfortable managing multiple priorities in a fast-moving agency environment
• Highly organized and detail-oriented with strong problem-solving and troubleshooting skills
• Able to collaborate effectively across departments and with various teams
• Resourceful and proactive, taking initiative to research and resolve new challenges independently
• Prior experience in digital marketing is required

Nice-to-Have Qualifications

• Agency experience is a strong plus
• Experience with industry-standard tools such as Ahrefs, SEMrush, SpyFu, Screaming Frog, Google Analytics, Google Search Console, High Level, and CallRail is preferred
• Experience in the marketing sector for this vital industry is a plus, but not required