Technical SEO & AI Growth Specialist

Description

Company Information
Join the Team
Powering the World's Best Endurance Athletes
At TrainingPeaks, we believe that behind every great athlete is a great coach and the right technology to help them reach their potential. Our platform is trusted by Tour de France winners, Olympic gold medalists, and everyday endurance athletes to plan, track, and analyze their training.

General Summary
We are looking for a hybrid SEO and AEO (Answer Engine Optimization) expert to help TrainingPeaks show up - and stand out - wherever athletes are searching for answers. That increasingly means not just ranking in traditional search, but being the source that AI assistants, voice search, and answer engines surface when someone asks "how do I build a marathon training plan" or "what's the best way to track cycling power."

Core Functions

• AI & Answer Engine Optimization (AEO)
  Develop and execute strategies to improve TrainingPeaks' presence in AI-generated answers, featured snippets, and knowledge panels across Google, ChatGPT, Perplexity, and emerging platforms.
  Audit and optimize structured data (schema.org markup) to make our content more machine-readable and citation-worthy.
  Research how AI systems surface training and endurance content, and identify gaps where TrainingPeaks should be the authoritative source.
  Partner with content and product teams to shape content for answer-engine discoverability — entity clarity, factual depth, and semantic structure.
• Technical SEO
  Conduct regular technical audits covering crawlability, indexation, site architecture, and internal linking.
  Monitor and improve Core Web Vitals and page experience signals in collaboration with engineering.
  Manage XML sitemaps, robots.txt, canonical tags, hreflang, and redirect strategies.
  Stay current on search algorithm updates and assess their impact on TrainingPeaks properties.
• Analytics & Reporting
  Own SEO/AEO performance reporting — building dashboards and delivering regular insights to marketing leadership and stakeholders.
  Define and track KPIs across organic search, AI citation share, and answer-engine visibility.
  Use tools like Google Search Console, GA4, Semrush/Ahrefs, and Looker Studio to surface actionable data.
  Run A/B and multivariate tests to evaluate optimization hypotheses and report on outcomes.
• Cross-Functional Collaboration
  Partner with content, growth, and engineering teams to ensure SEO/AEO best practices are embedded in site builds, feature launches, and editorial workflows.
  Contribute to a culture of search literacy across the marketing org — sharing learnings, writing playbooks, and mentoring teammates.

Requirements

• Required Qualifications:
  3–5 years of hands-on SEO experience, with demonstrated knowledge of technical SEO fundamentals.
  Emerging expertise or genuine curiosity in AEO — you've been paying attention to how AI systems surface content and you have a point of view on it.
  Proficiency with core SEO tools (Google Search Console, Semrush or Ahrefs, Screaming Frog or similar).
  Strong analytical skills — comfortable building reports in GA4, Looker Studio, or comparable BI tools.
  Solid understanding of HTML, structured data / JSON-LD, and how search engines crawl and render pages.
  Clear communicator who can translate technical findings into business impact for non-technical stakeholders.
  Self-directed with strong organizational skills — you manage your own priorities and proactively flag issues.
• Desired Qualifications:
  Experience in a SaaS, health tech, or sports/fitness context.
  Familiarity with Python or SQL for data analysis.
  You're an endurance athlete yourself with experience using TrainingPeaks.

Benefits

• Compensation
  We are committed to fair and equitable compensation practices. The salary range for this role in Colorado is $78,518 - $130,864. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location.
• Benefits & Perks
  Health
  We offer comprehensive health benefits including medical, dental, and vision insurance; health savings and flexible spending accounts, paid parental leave; and an employee assistance program.Additional coverage options including Accident & Critical Illness insurance as well as Hospital Indemnity are also available. Disability and Life
  We offer several company paid options including Short Term Disability, Long Term Disability, as well as Basic Life Insurance and AD&D.Additional coverage options including Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child are also available.
• Additional
  We offer a 401(K) including a company match.
• Work Environment
  This job operates in a professional office environment that is well-lighted, heated, and/or air-conditioned with adequate ventilation and a noise level that is usually moderate. This role routinely uses standard office equipment such as computers, phones, photocopiers and filing cabinets. All employees must comply with all safety policies, practices and procedures. Report all unsafe activities to your manager and/or Human Resources. Physical Demands While performing the duties of this job, the employee is regularly required to sit and move about the facility; use hands to handle, or feel; talk by expressing ideas by means of the spoken word; and hear by perceiving the nature of sounds. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 10 pounds.

Recruiting Agency Notice

We do not accept agency resumes or assistance. Please do not forward resumes to our jobs alias or our employees. We are not responsible for any fees related to unsolicited resumes.