Technical SEO & AI Growth Specialist
General Summary
We are seeking a hybrid SEO and AEO (Answer Engine Optimization) expert to enhance TrainingPeaks' visibility across AI-driven search surfaces. This role involves developing and executing strategies to improve presence in AI-generated answers, featured snippets, and knowledge panels. Success will be measured by capturing "Share of Model" and converting organic technical excellence into measurable revenue.
Core Functions
AI & Answer Engine Optimization (AEO): Develop and execute strategies to improve TrainingPeaks' presence in AI-generated answers, featured snippets, and knowledge panels across Google, ChatGPT, Perplexity, and emerging platforms.
Audit and optimize structured data (schema.org markup) to make our content more machine-readable and citation-worthy.
Research how AI systems surface training and endurance content, and identify gaps where TrainingPeaks should be the authoritative source.
Partner with content and product teams to shape content for answer-engine discoverability — entity clarity, factual depth, and semantic structure.
Technical SEO: Conduct regular technical audits covering crawlability, indexation, site architecture, and internal linking. Monitor and improve Core Web Vitals and page experience signals in collaboration with engineering. Manage XML sitemaps, robots.txt, canonical tags, hreflang, and redirect strategies. Stay current on search algorithm updates and assess their impact on TrainingPeaks properties.
Analytics & Reporting: Own SEO/AEO performance reporting — building dashboards and delivering regular insights to marketing leadership and stakeholders. Define and track KPIs across organic search, AI citation share, and answer-engine visibility. Use tools like Google Search Console, GA4, Semrush/Ahrefs, and Looker Studio to surface actionable data. Run A/B and multivariate tests to evaluate optimization hypotheses and report on outcomes.
Cross-Functional Collaboration: Partner with content, growth, and engineering teams to ensure SEO/AEO best practices are embedded in site builds, feature launches, and editorial workflows. Contribute to a culture of search literacy across the marketing org — sharing learnings, writing playbooks, and mentoring teammates.
Requirements
3-5 years of hands-on SEO experience, with demonstrated knowledge of technical SEO fundamentals.
Emerging expertise or genuine curiosity in AEO — you've been paying attention to how AI systems surface content and you have a point of view on it.
Proficiency with core SEO tools (Google Search Console, Semrush or Ahrefs, Screaming Frog or similar).
Strong analytical skills — comfortable building reports in GA4, Looker Studio, or comparable BI tools.
Solid understanding of HTML, structured data / JSON-LD, and how search engines crawl and render pages.
Clear communicator who can translate technical findings into business impact for non-technical stakeholders.
Self-directed with strong organizational skills — you manage your own priorities and proactively flag issues.
Desired Qualifications
Experience in a SaaS, health tech, or sports/fitness context.
Familiarity with Python or SQL for data analysis.
You're an endurance athlete yourself with experience using TrainingPeaks.