Technical Product Marketing Specialist

iBUYPOWER · City of Industry, CA · 3 wk ago

On-siteMarketing$70k/yrFull-time

Create high-quality written technical product guides for product setup, maintenance, upgrades, and support (website/support pages).
Co-produce complementary video guides, reviews, and unboxings for YouTube, social, and internal use.
Enhance go-to-market (GTM) strategies for new and existing products.
Support major hardware launches with benchmarks, blogs, videos, press materials, and live streams.
Be an additional enthusiastic, on-camera brand ambassador to speak about HYTE products and product development.

Develop, write and publish technical and marketing content about HYTE products (cases, cooling, peripherals, lighting, and ecosystems).
Collaborate and closely support our product lab team, overseas supply chain teams, marketing and content teams while being the main interdepartmental point of contact for product knowledge.
Play a key role in the future development of HYTE products.

Review HYTE products and create written/video content highlighting features, performance, and user benefits.
Collaborate on ecosystem development and community engagement.

Bachelor's degree in Marketing/Product Marketing, Communications, or related field
2+ years of experience in Product Marketing or similar role preferred
2+ years of experience in the PC hardware, gaming peripherals, or gaming industry preferred
Demonstrated knowledge of PC components, gaming hardware, and industry trends
Strong technical writing and content creation abilities
Proven track record in campaign development and management
Experience with digital marketing tools and analytics platforms
Excellent project management and organizational skills
Experience with gaming and tech community engagement preferred
Knowledge of competitor landscape in custom PC building and gaming hardware

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