Technical Marketing Specialist

Basic Job Functions

Altenloh, Brinck & Co. US, Inc. manufactures and distributes engineered fasteners under the TRUFAST® brand for commercial roofing systems and exterior wall assemblies and facades, and the SPAX® brand for the residential construction market. As the Technical Marketing Specialist, you will be responsible for the development and execution of marketing initiatives that drive awareness and consideration and position our brands as an authoritative voice in the industry.

Essential Responsibilities

• Development of technical marketing content focused on the building envelope including CEU courses, white papers, articles, case studies, newsletters, videos, and podcasts. The primary focus of the content will be on TRUFAST wall products but will also need to incorporate TRUFAST roofing as needed when referring to the entire building envelope. To a lesser extent, there will also be content needs for the SPAX brand as well.
• Collateral materials development and inventory management for TRUFAST Walls and Mass Timber related materials including catalogs, reference guides, sell sheets, data sheets, and submittals.
• Manage trade shows including planning, execution, attendance, lead capture and post-show activities.
• Develop new and manage updates to existing OEM partner marketing materials as needed.
• Develop and execute marketing activities related to new product launches for TRUFAST Walls and Mass Timber.
• Website updates and enhancements as needed for TRUFAST Walls and Mass Timber.
• Support online specification tools (e.g. Spec Link & Conspectus) updates and maintenance as needed.
• Support implementation and maintenance of image/digital assets and product information on PIM/DAM system for TRUFAST Walls.
• Support TRUFAST Marketing Manager with integrated marketing campaign execution for TF Walls including advertising execution and creative development, social media, and PR.
• Support TRUFAST OEM label development and updates as available.
• Support the sales and product management teams with marketing tools needed.
• Manage and support execution of additional marketing programs and initiatives, as needed.

Position Requirements

• Experience and knowledge in specification, design, marketing or sales of building envelope products for exterior wall assemblies and facades is strongly preferred.
• Demonstrated ability to create and write educational and engaging technical marketing content targeted at engineers, building consultants, architects, specifiers and contractors is a must.
• Ability to manage trade shows vendors/partners and represent our brands at shows.
• Ability to develop collateral materials including catalogs, sell sheets, data sheets and submittals.
• Understanding of lead capture & management and/or HubSpot CRM a plus.
• Demonstrates efficient time management and project management skills.
• Ability to multi-task, appropriately prioritize, be self-motivated and drive projects to completion, while collaborating with others.
• Demonstrates a high level of attention to detail ensuring accuracy of work.
• Treats customers, suppliers, managers, and associates with dignity and respect.
• Excellent skills in Microsoft Office including Word, Excel and PowerPoint.
• Familiarity and ability to use Outlook email, Microsoft Teams and Smartsheet a plus.
• Experience with Adobe Suites (Acrobat, InDesign, Photoshop, Illustrator) a plus.
• Experience with Pattern PIM/DAM system a plus.