Technical Product Marketing Manager - New York City or San Francisco
Bright Data · New York, NY · 3 wk ago
HybridMarketingFull-time
About the role
We are looking for a Technical Product Marketing Manager to take our developer-facing products to market. You will own positioning, messaging, and go-to-market for these products, orchestrating programs, motions, and campaigns across multiple channels to drive meaningful growth. Your work will directly influence revenue KPIs as well as product roadmap and priorities. This is a hands-on role—you should be comfortable reading documentation, running an API call, and testing the products you market from the user’s perspective.
Responsibilities
- Own the strategic positioning and messaging for your products, keeping it differentiated and technically accurate. Ensure consistency across all channels to improve conversion and pipeline quality.
- Lead go-to-market and launch strategy, planning, and execution—including commercial decisions on pricing, packaging, and promotions. Align teams across the company to drive pipeline and revenue.
- Own market, customer, and competitive intelligence for your domain. Continuously gather and synthesize insights to guide GTM strategy and inform roadmap, pricing, and positioning decisions.
- Contribute to strategy and execution for discoverability and selection by AI agents—documentation, content, and integrations that make our products the default choice for agents and the developers who use them.
- Own sales enablement for your products, arming customer-facing teams with the tools, content, and knowledge needed to confidently and effectively sell and support them.
- Write and own copy for all related marketing and GTM initiatives—product pages, launch content, technical comparisons, and enablement materials.
- Contribute to channel and campaign strategy, brand narrative, thought-leadership themes, and partner and ecosystem programs.
Requirements
- 5+ years in product marketing or technical marketing, ideally for API-first, data, infrastructure, or developer tools products.
- Proven experience taking technical products to market and running cross-functional programs involving Product, Sales, Growth, and DevRel teams.
- Technical fluency: you understand how software gets built—the development lifecycle, how developers evaluate and adopt tools, the AI ecosystem, and the role of coding agents and modern coding environments in day-to-day development work.
- Strong writing skills in English—clear, concise, and precise, for both technical and business audiences.
- Analytical mindset: comfortable with funnel metrics, adoption data, and win/loss analysis.
Nice to have
- Hands-on development experience—a current or former developer is a strong advantage.
- Background in AI/ML data ecosystems (training data, RAG, agents, MCP).
- Experience with both self-serve (PLG) and enterprise sales motions.