Technical Product Marketing Manager, Competitive Intelligence & Sales Enablement (AI Native)
About the role
We’re looking for a Technical Product Marketing Manager to own competitive intelligence and sales enablement in an AI-native workflow. This role is focused on transforming competitive noise into clear, actionable insight that directly impacts live deals.
You’ll use AI tools and automation to gather raw inputs – monitoring competitors, tracking market shifts, and synthesizing signals – but your real value will be judgment. You’ll help revenue teams understand where we win, where we lose, how to position effectively, and what narratives resonate with technical buyers (eg: AI engineers, ML practitioners, or AI platform teams).
This role sits at the intersection of automation and insight. You’ll help build a competitive intelligence system that gives our sales team a clear edge in deals.
What you’ll do
- Competitive Intelligence & Market Insight
- Own ongoing competitive monitoring across product launches, pricing changes, messaging shifts, and sales motions.
- Build AI-assisted workflows to aggregate signals from websites, changelogs, reviews, analyst commentary, and market conversations.
- Distill findings into sharp, opinionated insights that clarify implications for our positioning and sales strategy.
- Maintain and continuously evolve battlecards and competitive briefs that reflect current market dynamics.
- Identify emerging patterns and share insights and recommendations to product and revenue leadership.
- Sales Enablement & Competitive Strategy
- Partner closely with sales to translate positioning into practical talk tracks and objection-handling frameworks.
- Create and iterate on battlecards, differentiation frameworks, and competitive guides that improve how we compete throughout the entire sales cycle.
- Participate in deal reviews to understand how competitive dynamics unfold in real conversations.
- Train reps on how to use competitive materials effectively, and continuously refine enablement assets based on field feedback.
- AI-Native Research & Workflow Development
- Design repeatable AI-assisted research workflows to track and analyze competitive signals.
- Experiment with automation, agents, and prompt systems to improve the quality and speed of insight generation.
- Establish clear standards for when to rely on AI outputs and when to apply human judgment.
- Continuously improve research systems to increase signal quality and reduce noise.
- Messaging Clarity & Narrative Development
- Translate competitive insight into concise, compelling messaging.
- Help sharpen differentiation narratives that sales can confidently deliver in high-stakes conversations.
- Ensure all materials are clear, opinionated, and grounded in real buyer dynamics.
- Measurement & Impact
- Track adoption and effectiveness of competitive materials across the sales organization.
- Gather feedback from reps and leadership to assess clarity, usability, and deal impact.
- Refine content and workflows based on measurable influence on positioning confidence, objection handling, and win rates.
- Future Scope: Partner Marketing Expansion
- Over time, expand scope into partner marketing initiatives, helping shape co-marketing narratives and enablement with strategic ecosystem partners.
What we’re looking for
- 5–7 years of experience in product marketing, sales, competitive intelligence, or strategy
- Strong writing skills with the ability to distill complex information into clear, actionable insight
- Ability to read and reason about code, APIs, and technical documentation to understand product capabilities and competitive differences
- Structured thinker with strong synthesis skills (able to turn noisy inputs into clear frameworks and insights)
- Experience working cross-functionally with sales teams and supporting live deals
- Comfortable using AI tools (Claude Code, Cursor, or similar tools) as part of daily workflows
- Deep curiosity about how and why products, markets, and buyers behave
- Self-starter who thrives in fast-paced environments and takes ownership of outcomes
Bonus points
- Experience in Data/ML, AI, or developer-focused products
- Familiarity with building automation or AI-assisted workflows
- Exposure to competitive intelligence programs in high-growth companies
- Experience supporting live deals through positioning and objection handling
- Interest in buyer psychology and decision-making dynamics
- Exposure to coding or building technical side projects
Pay Range
$140,000-$175,000 depending on experience
More About Arize
Arize’s mission is to make the world’s AI work—and work for people.
Our founders came together through a shared frustration: while investments in AI are growing rapidly across every industry, organizations face a critical challenge—understanding whether AI is performing and how to improve it at scale.
Learn more about what we're doing here:
https://techcrunch.com/2025/02/20/arize-ai-hopes-it-has-first-mover-advantage-in-ai-observability/
Diversity & Inclusion @ Arize
Our company's mission is to make AI work and make AI work for the people, we hope to make an impact in bias industry-wide and that's a big motivator for people who work here. We actively hope that individuals contribute to a good culture
- Regularly have chats with industry experts, researchers, and ethicists across the ecosystem to advance the use of responsible AI
- Culturally conscious events such as LGBTQ trivia during pride month
- We have an active Lady Arizers subgroup
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