Product Manager, AI & Marketing Technology

Key Responsibilities

• Support the roadmap for Marketing AI initiatives built and scaled across marketing disciplines, moving from pilot projects to systemic, owned infrastructure
• Manage the Marketing AI intake, triage and publishing pipeline, including testing, review and enterprise publishing steps
• Lead the Marketing AI Task Force, including use case tracking, training and cross-functional coordination
• Track impact measurement across teams, including time savings, adoption and return on investment
• Help identify transformational, multi-step AI initiatives, in partnership with the VP
• Support tool owners with a system-level perspective while leaving contract ownership and vendor relationships with the requesting team
• Support the VP, Marketing Operations, in maintaining the AI governance policy and approval process
• Build and maintain the AI playbook, training materials and FAQ resources as the program matures
• Support enterprise AI initiatives that touch marketing, translating enterprise direction into team-level application

Qualifications

• 5+ years of experience supporting or owning a technology platform, product, or systems roadmap, ideally within marketing or a related function
• Product Management or Project Management experience, experience with agile, kanban frameworks, etc.
• A track record of building intake, workflow, or measurement infrastructure that teams adopt
• Experience building new programs or processes from the ground up, not just optimizing existing ones
• Comfort evaluating and speaking to non-technical stakeholders about technical tradeoffs and platform decisions
• Exposure to measuring adoption, productivity, or return on investment for a tool or program
• AI-specific experience and relevant certifications (e.g., prompt engineering, AI governance, or platform-specific credentials) are a plus, not a requirement