Technical Product Marketing Manager

At Semperis, our mission is to be a Force for Good—starting with being a great place to work. We believe that when people feel valued, supported, and empowered, they do their best work. That’s why we focus on creating an employee experience rooted in purpose, growth, and balance. Semperis has been recognized as one of America’s Fastest-Growing Cybersecurity Companies by the Inc. 5000, a DUNS 100 Top Startup to Work For, and a multi-year Inc. Best Workplace awardee.

About the Role

The Technical Product Marketing Manager will take primary responsibility for translating Semperis’ technical advantages into compelling and differentiated messaging for technical and business leader audiences. The primary focus of this role is to enable our direct sales and partner teams to clearly understand and communicate the business value of our comprehensive identity resilience platform.

This role requires extensive experience in the tech arena, ideally with a focus on identity cybersecurity, particularly Microsoft Active Directory and cloud providers Entra ID, Okta, and Ping. The ideal candidate will have the ability to create compelling visual and written narratives for technical decision makers in IT and security teams and leaders, including CISOs, CIOs, IT leaders, and SOC leaders.

Responsibilities

• Develop technical content, including whitepapers, research, technical use cases, blogs, and other assets that support sales and partner enablement programs and educate customers and prospects.
• Develop competitive positioning materials to convey key differentiators to customers, prospects, and partners, collaborating with technical subject matter experts.
• Create product marketing assets for sales and partner teams to communicate the value of Semperis’ identity resilience solutions, including data sheets, solution briefs, playbooks, website content, and presentations.
• Develop product sales training content, such as videos, blogs, and decks, for sales teams, partner teams, and solutions architects.
• Build product-specific sales and partner enablement content to ensure successful positioning of Semperis’ identity resilience platform in the field.
• Collaborate with the extended marketing team, product team, and partner program team on product and marketing initiatives, partner launch programs, and success criteria.
• Work with partner teams and field teams to provide content and direction for initiatives, including better-together campaigns and event marketing.
• Translate the technical capabilities of Semperis solutions into business value for sellers, partners, customers, and prospects.
• Develop go-to-market (GTM) materials that convey the identity resilience value proposition to global organizations.
• Support GTM sales plays and partner plays with targeted product-specific or competitive messaging.
• Build campaign content, including technical materials, sales enablement materials, and customer marketing materials, to support field “campaign-in-a-box” initiatives.
• Plan and execute GTM campaigns for upcoming product releases, maintain current product marketing assets, and develop supporting thought leadership content.
• Develop better-together campaign content for technology alliance partners and target partners, including sales plays, comparative content, use cases, and case studies.
• Maintain partner-facing web pages on Semperis.com and ensure materials on the partner portal are up to date.

Requirements

• 5+ years of experience in product marketing, with proven experience translating technical material into polished, value-driven messaging that drives engagement and sales.
• Degree in technical communication, marketing, or computer science/engineering is ideal.
• Action-oriented project manager who breaks through barriers to complete projects on time while meeting quality expectations.
• Affinity for acquiring technical knowledge and creating value-driven, compelling, and technically accurate messaging.
• Passion for mastering new products and understanding customer needs and pain points through interviews, surveys, and conversations with customer success managers and technical delivery teams.
• Proactive, results-focused approach with a willingness to relentlessly pursue cross-departmental collaboration to achieve goals.
• Experience translating technical competitive documentation into useful guidance for partners and customers, including developing partner-facing complementary positioning documents.
• Exceptional written and verbal communication skills, with the ability to produce polished, technically accurate, and effective copy for marketing materials (e.g., website product pages, blogs, technical educational content, data sheets, technical FAQs, product videos, product communications, slide decks, and sales messaging).

Benefits

You’ll be part of a global team on the front lines of cybersecurity innovation. At Semperis, we celebrate curiosity, integrity, and people who take initiative. If you’re someone who sees the glass as half full, embraces challenges as growth opportunities, and values a healthy balance between work and life—we’d love to meet you.

Schedule

This role follows our hybrid work model, including working up to three days per week in the office and remotely the remaining days.