Technical Product Marketing Manager

About the Role

The Technical Product Marketing Manager will take primary responsibility for translating Semperis’ technical advantages into compelling and differentiated messaging for technical and business leader audiences. The primary focus is to enable direct sales and partner teams to clearly understand and communicate the business value of our comprehensive identity resilience platform.

Responsibilities

• Develop technical content, including whitepapers, research, technical use cases, blogs, and other assets to support sales and partner enablement programs and educate customers and prospects.
• Create competitive positioning materials to convey key differentiators to customers, prospects, and partners, collaborating with technical subject matter experts.
• Produce product marketing assets (data sheets, solution briefs, playbooks, web content, presentations) for sales and partner teams to communicate the value of our identity resilience solutions.
• Build product sales training content (videos, blogs, decks) for sales teams, partner teams, and solutions architects.
• Develop product-specific sales and partner enablement content to ensure successful positioning of Semperis’ identity resilience platform in the field.
• Collaborate with marketing, product, and partner teams on initiatives, launch programs, and success criteria.
• Support partner and field teams with content and direction for campaigns and event marketing initiatives.
• Work closely with the product team to translate technical capabilities into business value for sellers, partners, customers, and prospects.
• Develop go-to-market (GTM) materials conveying our identity resilience value proposition to global organizations.
• Support GTM sales and partner plays with targeted messaging.
• Build campaign content, including technical and sales enablement materials, for field initiatives.
• Plan and execute GTM campaigns for product releases, maintain marketing assets, and develop thought leadership content.
• Create better-together campaign content for technology alliance partners, including sales plays, use cases, and case studies.
• Maintain partner-facing web pages and ensure partner portal materials are up to date.

Requirements

• 5+ years of product marketing experience, with a proven track record of translating technical material into value-driven messaging.
• Degree in technical communication, marketing, computer science, or engineering preferred.
• Action-oriented project management skills, ensuring timely and high-quality project completion.
• Ability to acquire technical knowledge and create compelling, accurate messaging.
• Passion for understanding customer needs through interviews, surveys, and collaboration with internal teams.
• Proactive and results-focused, with the ability to drive cross-departmental collaboration.
• Experience translating technical competitive documentation into partner-facing guidance.
• Exceptional written and verbal communication skills, with the ability to produce polished, technically accurate marketing materials.

Qualifications

• Extensive experience in the tech arena, ideally with a focus on identity cybersecurity (Microsoft Active Directory, Entra ID, Okta, Ping).
• Ability to create compelling visual and written narratives for technical decision-makers (CISOs, CIOs, IT leaders, SOC leaders).

Why Join Semperis?

You’ll be part of a global team on the front lines of cybersecurity innovation. At Semperis, we celebrate curiosity, integrity, and initiative. We value a positive outlook, embrace challenges as growth opportunities, and promote a healthy work-life balance.

Semperis maintains office locations globally. For roles with specified locations, we follow a hybrid work model: up to three days in-office and the remainder remote.