Technical Marketing Specialist (AI & Digital Marketing) – Part Time
SeqMatic LLC. · Fremont, CA · 2 days ago
On-siteMarketingContract
Key Responsibilities
- Develop compelling scientific and technical content including:
- Website content
- Application notes
- Case studies
- White papers
- Blog articles
- Social Media posts
- Customer success stories
- Webinar and presentation materials
- Email campaigns
- Translate complex genomics, bioinformatics, and multi-omics workflows into clear, customer-focused messaging.
- Collaborate with scientists and sales teams to create content that supports lead generation and customer engagement.
- Leverage AI-powered tools to accelerate content development, campaign optimization, SEO research, competitive analysis, and customer insights.
- Identify and implement new AI applications that improve marketing productivity and effectiveness.
- Develop workflows that integrate generative AI into content creation, personalization, marketing automation, and analytics.
- Evaluate emerging AI marketing technologies and recommend best practices for adoption.
- Execute digital marketing campaigns across search, email, social media, webinars, and industry platforms.
- Manage and optimize SEO strategy to improve search rankings, website traffic, and inbound lead generation.
- Create and maintain landing pages and conversion-focused marketing assets.
- Support marketing automation workflows and lead nurturing programs.
- Monitor key performance indicators (KPIs) and continuously optimize campaign performance.
- Analyze website, campaign, and funnel performance using marketing analytics tools.
- Develop dashboards and reports that measure marketing effectiveness and business impact.
- Partner with sales and business development teams to improve lead quality, conversion rates, and customer acquisition.
- Use data-driven insights to inform marketing strategy and resource allocation.
- Support positioning and messaging for SeqMatic's genomics, bioinformatics, clinical laboratory, and multi-omics service offerings.
- Conduct competitive intelligence and market research.
- Aid in the development of customer-facing collateral.
- Stay informed on emerging trends in genomics, biotechnology, AI, and precision medicine.
Qualifications
- Bachelor's degree in Molecular Biology, Genetics, Genomics, Biotechnology, Bioinformatics, Marketing, or related field.
- 3+ years of experience in technical marketing, scientific marketing, product marketing, or digital marketing.
- Strong and proven understanding of genomics, NGS, molecular biology or bioinformatics.
- Experience developing scientific or technical content in the biotechnology market.
- Working knowledge of SEO, AEO, digital marketing, content marketing, and marketing analytics.
- Excellent written, verbal, and presentation communication skills.
- Strong analytical and time management abilities.
- Must be legally authorized to work in the USA without sponsorship.
What Success Looks Like
- Increase qualified inbound lead generation.
- Improve organic search visibility and website traffic.
- Establish scalable AI-assisted content and campaign workflows.
- Launch high-performing scientific marketing campaigns.
- Expand SeqMatic's digital presence and thought leadership within the genomics and biotechnology communities.
- Generate measurable pipeline contribution and marketing-attributed revenue growth.
What We Offer (Benefits)
- Medical, Dental and Vision (available to those working 30+ hours a week)
- 401(k) with matching up to 4%
- 5-day lunch program
- Company paid holidays (9 days listed per annual Holiday Schedule plus 1 floating holiday).
Why Join SeqMatic?
- Work at the forefront of genomics, AI, and precision medicine.
- Small company environment where your voice and opinion matters.
- Collaborate with leading scientists, bioinformaticians, and industry experts.
- Help build a modern, data-driven marketing function with significant visibility and impact.
- Opportunity to shape company growth in a rapidly expanding market.
- Competitive compensation, benefits, and professional development opportunities.