Tech Process Senior Associate - YouTube - Media
Position Responsibilities
Campaign Implementation: Setup and traffic media campaigns across various platforms (e.g., display, social, video, search)
Ensure accurate ad placements, targeting parameters, and creative assets are delivered to media partners
Monitor campaign delivery and performance, identifying and troubleshooting any issues
Collaborate with ad operations and creative teams to ensure smooth campaign execution
Work closely with the marketing team to understand campaign objectives and target audiences
Collaborate with teammates to continuously optimize output and program performance
Testing And Optimization
Conduct thorough testing of campaigns across different channels and devices
Troubleshoot and resolve any rendering or deliverability issues
Analyze campaign performance data from existing dashboards and platforms to make data-driven recommendations for campaign optimization
A/B test different campaign elements to improve engagement and conversion rates
Provide campaign performance results in comparison to industry and internal benchmarks
Data Analysis And Reporting
Review campaign performance metrics, providing regular reports to the Media Delivery Manager
Identify trends and insights to optimize campaign performance
Assist in preparing post-campaign analysis and recommendations
Collaboration And Communication
Work closely with the marketing team to understand campaign objectives and target audiences
Collaborate with teammates to continuously optimize output and program performance
Minimum Qualifications
- 3+ years of experience in media activation, ad operations, or a similar role
- Strong understanding of digital media platforms such as Google, Meta, LinkedIn and ad serving technologies such as Doubleclick
- Proficient in media analytics tools such as Google Analytics and Tag Manager
- Excellent attention to detail and organizational skills
- Ability to identify and communicate issues to team lead and collaborate on troubleshooting
- Understanding of marketing operations, processes, business requirements
Preferred Qualifications
- Knowledge of marketing automation and CRM systems
- Comfortable operating in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects