Tech Process Senior Associate - YouTube - Gamma

Position Responsibilities

• Email Design and Development: Collaborate with marketing and design teams to create visually compelling and responsive email templates that adhere to brand guidelines. Code HTML and CSS emails from scratch or using email marketing platforms. Ensure emails render correctly across various email clients and devices. Implement dynamic content and personalization elements in emails.
• Campaign Execution: Build, test, and deploy email campaigns using email marketing platforms (e.g., Mailchimp, HubSpot, Marketo). Set up automated email workflows for marketing and service update campaigns. Ensure timely and accurate delivery of emails to target audiences.
• Testing and Optimization: Troubleshoot and resolve any rendering or deliverability issues using Litmus. Analyze campaign performance data and make data-driven recommendations for optimization. A/B test different email elements (e.g., subject lines, calls to action, design layouts) to improve engagement and conversion rates.
• Collaboration and Communication: Work closely with the marketing team to understand campaign objectives and target audiences. Provide technical expertise and guidance on email development best practices. Stay up-to-date on email marketing trends and technologies. Collaborate with teammates to continuously optimize output and program performance.

Minimum Qualifications

• 3+ years overall experience in email development with 2 years experience in marketing automation tools such as Eloqua, Marketo, Marketing Cloud, etc.
• Proficient in HTML and/or CSS and can develop the HTML code from scratch.
• Experience in various email technology tools and digital marketing automation program management such as email, paid media, event experience.
• Able to work independently and collaboratively in a fast-paced environment.
• Able to identify and communicate issues to team lead and collaborate on troubleshooting.

Preferred Qualifications

• Experience working with code developing tools such as Dreamweaver.
• Highly analytical, with a track record of being a strong problem solver.
• Understanding of marketing operations, processes, business requirements.
• Comfortable operating in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects.

Benefits

• Competitive wages and comprehensive health care including medical, dental and vision coverage.
• Gender-neutral baby bonding leave, 24-26 week birth-parent maternity leave, and generous life, accident and disability insurance minimums.
• Free meals and snacks, and fun onsite experiences for employees who work onsite.

Equal Employment Opportunity

Google Operations Center (GOC) is committed to equal employment opportunities regardless of race, creed, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status or any other basis protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.