Senior Associate, Video

Qualifications

• Strong knowledge of buying systems and marketplace intelligence
• Four-year college degree
• 1+ years previous media buying experience
• Proven analytical and communication skills
• Proven prioritizing skills
• Able to work under pressure while meeting deadlines

Responsibilities

• Manage client relationships
• Present buys and post-analysis
• Update planning team on status of client projects
• Manage the negotiation, presentation, and implementation of national television and cable schedules and digital video buys
• Alert clients of market place shifts that affect future buys
• Follow buying guidelines to establish goals
• Makes sure schedules are upgraded and bonuses for make-goods and discrepancies are requested
• Allocate market funds across stations/groups
• Advise client(s) of fluctuations in the marketplace
• Evaluate media opportunities and make proper recommendations
• Facilitate good relations and flow of ideas with the sales management contacts
• Ensure that all buys for their accounts deliver the media strategy and investment specification
• Keep accurate records of buys, budgets, revisions, credits, etc.
• Manage and monitor clearance of discrepancies and accounting functions for their particular accounts on a timely basis
• Monitor ratings and cost trends in assigned markets