Teammate Social Program Senior Consultant

Regular, full-time position. Fluency in English required. In-office role, 5 days per week (1st shift).

About the Role

Develop and execute multiple, concurrent social media strategies that support various line-of-business campaign goals through the teammate social program. Deliver effective strategies for planning, creative development, optimization, measurement, and reporting to achieve best-in-class social media executions.

Responsibilities

• Develop and deliver teammate social media program strategies aligned with enterprise and line-of-business goals.
• Build and manage content calendars, creative processes, and legal/compliance/risk review workflows.
• Participate in social content asset production.
• Drive brand awareness, consideration, and conversion through social media channels and creative executions.
• Ensure brand visual and voice consistency across all social platforms.
• Create actionable plans to evolve, grow, and optimize teammate social program presence and engagement.
• Recommend innovative social media tactics, initiatives, and technology solutions.
• Build and maintain partnerships with marketing leaders, enterprise stakeholders, social media channels, and agency partners.
• Support crisis and incident response protocols, including social listening, reporting, community management, and copywriting.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field (or equivalent education and experience).
• Five years of related experience or an equivalent combination of education and experience.
• In-depth knowledge of marketing principles, practices, theories, and methodologies (e.g., marketing P’s, market research, analytics, digital).
• Experience managing or leading projects or project workstreams in a specialty capacity.
• Understanding of the competitive landscape and factors differentiating Truist in the market.
• Ability to interpret and explain complex information to diverse audiences and build stakeholder consensus.
• Ability to provide direction, coaching, and mentorship to experienced teammates.
• Proficiency in Excel and PowerPoint, including preparing presentations for senior leadership.
• Expertise with social media channels: Facebook, Instagram, Pinterest, LinkedIn, Snapchat, YouTube, etc.

Preferred Qualifications

• Financial services or related industry experience.
• Integrated marketing and/or digital marketing experience.
• Experience delivering national social media and/or influencer marketing campaigns.
• Multi-cultural marketing experience.

Benefits

Eligible employees working 20+ hours per week receive:

• Medical, dental, and vision insurance.
• Life insurance, disability, and accidental death and dismemberment coverage.
• Tax-preferred savings accounts and a 401k plan.
• No less than 10 days of vacation (prorated based on hire date and full-time/part-time status) during the first year, plus 10 sick days and paid holidays.
• Potential eligibility for a defined benefit pension plan, restricted stock units, and/or a deferred compensation plan, depending on position and division.

Working Conditions

• Frequent sitting (25%–50% of the time).
• Ability to access and interpret client information via computer, hear and speak with individuals in person and on the phone.
• Manual dexterity for standard office equipment (keyboard, mouse, copier/fax/printer).
• Availability to work all scheduled hours, including overtime as required.
• Travel up to 25%.