Teammate Social Program Senior Consultant

Regular, full-time position. Fluency in English required. In-office 5 days/week (1st shift).

About the role

Develop and execute multiple, concurrent social media strategies that support multiple line-of-business campaign goals through the teammate social program. Deliver effective and efficient strategies for planning, creative, optimization, measurement, and reporting to achieve best-in-class teammate social media executions.

Responsibilities

• Develop and deliver teammate social media program strategies aligned with enterprise and line-of-business goals.
• Build and manage content calendars, creative processes, legal/compliance/risk review processes, measurement, and reporting.
• Participate in social content asset production.
• Drive brand and company awareness, consideration, and conversion through various social media channels and creative executions.
• Ensure brand visual and voice consistency across social media.
• Develop and deploy actionable plans to evolve, grow, and optimize teammate social program presence and engagement.
• Create recommendations for innovative social media tactics, initiatives, and tech solutions.
• Build and maintain partnerships with leaders across marketing, the enterprise, social media channels, and agency partners.
• Support crisis and incident protocols, including listening, reporting, community management, and copywriting.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field, or equivalent education and training.
• Five years of related experience or an equivalent combination of education and experience.
• In-depth knowledge of marketing principles, practices, theories, and methodologies (e.g., Marketing P’s, market research, analytics, digital).
• Experience managing or leading projects or project workstreams in a specialty capacity.
• Knowledge of the industry’s competitive landscape and factors differentiating Truist from competitors.
• Ability to interpret and explain complex information to diverse audiences and build consensus among stakeholders.
• Ability to provide direction, coaching, and mentorship to experienced teammates.
• Proficiency in Excel and PowerPoint, including preparing presentations for senior leadership.
• Expertise with social media channels including Facebook, Instagram, Pinterest, LinkedIn, Snapchat, and YouTube.

Preferred Qualifications

• Financial services or related industry experience.
• Integrated marketing and/or digital marketing experience.
• Experience delivering national social media and/or influencer marketing campaigns.
• Multi-cultural marketing experience.

Working Conditions

• Sitting frequently (25%–50% of the time).
• Visual, audio, and speaking abilities required to access and interpret client information, and communicate in person and by phone.
• Manual dexterity and keyboarding skills for standard office equipment (PC, copy/fax machines, printers).
• Availability to work all scheduled hours, including overtime as needed.
• Travel up to 25%.

Benefits

Eligible employees working 20+ hours per week receive:

• Medical, dental, vision, life insurance, and disability coverage.
• Accidental death and dismemberment insurance.
• Tax-preferred savings accounts and a 401k plan.
• No less than 10 days of vacation (prorated based on hire date and full-time/part-time status) and 10 sick days in the first year.
• Paid holidays.
• Depending on position and division, may also include a defined benefit pension plan, restricted stock units, and/or a deferred compensation plan.