Team Lead, Creative Performance

Key Responsibilities

• Build creative frameworks rooted in platform behavior, audience psychology, media insights, and conversion principles
• Establish best practices for concept development, briefing, production, testing, reporting, and optimization
• Parellel with Paid Media team to align creative strategy with media goals, KPIs, audience segmentation, and scaling opportunities
• Partial owner of the evolution of creative performance standards across channels including Meta, TikTok, YouTube, Google, and emerging platforms
• Oversee development of high-converting creative concepts, hooks, messaging frameworks, and testing roadmaps
• Translate media performance data into actionable creative insights and iteration plans
• Lead structured creative testing methodologies including: Concept testing, Hook testing, Offer testing, Messaging frameworks, Creator variations, Format and pacing variations, Landing page alignment
• Ensure a strong pipeline of net-new concepts and iterative creative variations is consistently moving through production
• Create systems for identifying winning creative patterns and scaling learnings across accounts
• Balance strategic rigor with speed and agility in a fast-paced testing environment
• Ai & Innovation Adoption of AI-enabled creative workflows across ideation, scripting, editing, research, and iteration
• Evaluate and implement tools that improve creative velocity, testing efficiency, and production scalability
• Develop workflows that combine human creative strategy with AI-assisted execution to increase output without sacrificing effectiveness
• Stay ahead of platform trends, creator behavior, and emerging creative technologies
• Champion a culture of experimentation, innovation, and continuous optimization
• Team Leadership & Development
• Lead and mentor a multidisciplinary performance creative team including strategists and freelancers
• Provide creative direction, coaching, and performance feedback to team members and external partners
• Create a high-accountability culture focused on creative effectiveness, iteration, and measurable outcomes
• Client Delivery and Communication
• Alongside a team of Account Managers, Media Analysts, and Studio Creatives, this role is responsible for high quality client delivery and communication
• On a weekly, monthly, and quarterly basis, the Pod Lead is responsible for client-facing Performance Creative reporting meetings

Qualifications

• 5–7 years of experience in performance creative, paid social, growth marketing, or digital advertising
• Strong understanding of paid social ecosystems including Meta, TikTok, YouTube, and Google
• Proven track record of developing creative systems that drive measurable business performance (CTR, CPA, ROAS, CVR, MER, etc.)
• Deep expertise in creative testing methodologies and performance optimization
• Experience managing high-volume creative production pipelines in an agency or high-growth environment
• Strong understanding of platform-native storytelling, hooks, pacing, CTAs, and conversion-focused creative principles
• Hands-on familiarity with creative production tools including Adobe Creative Suite, Figma, CapCut, motion/video editing tools, and AI creative platforms
• Experience integrating creators, UGC, and influencer content into paid media strategies
• Ability to balance strategic thinking with operational execution

Key Traits

• Performance-Obsessed
• Strategic Leader
• Creative Innovator
• Collaborative Partner