Tasting Room Manager

Essential Functions

• Supervise, hire, onboard/offboard, schedule, and manage payroll for staff.
• Collaborate on business solutions and goals for DTC operations, including tasting rooms and sales channels.
• Forecast and budget monthly and annually, adhering to budget constraints using Key Performance Indicators (KPIs).
• Create process efficiencies within tasting rooms and share best practices across the DTC operation.
• Synchronize tasting room and club experiences, promote club membership acquisition, and develop retention strategies.
• Train and develop team on sales strategies, bonus/incentive programs, and KPI tracking.
• Measure and manage sales performance, focusing on bottles per person sold, average bottle price, club conversion, and more.
• Ensure revenue performance aligns with budget.
• Leverage POS and reservation technologies to capture customer data and serve as an expert in Commerce 7 and Cellar Pass.
• Update team members on company policies, wine characteristics, and market information.
• Promote a sales culture by prioritizing safety standards and representing the Hospitality/DTC departments on safety committees.
• Build and sustain a high-performing team, providing exceptional service, and maintaining relationships with VIP customers and club members.
• Maintain a high level of knowledge about wines, viticulture, winemaking techniques, and winery history.
• Support leads and wine sales ambassadors, ensuring they adhere to high hospitality standards.
• Develop customer-facing educational experiences and unique wine experiences to drive incremental revenue.
• Demonstrate leadership through sound business decisions, high ethical standards, and values.
• Manage staff for wine club release dates and events, and coordinate with the DTC Operations manager for proper inventory management.
• Respond to customer requests, suggestions, and complaints.

Physical Demands/Qualifications

• Able to stand, bend, and reach for long periods.
• Able to lift 50 lbs.
• Manual dexterity and vision sufficient for extended computer use.
• Hearing sufficient for conversations, both in person and on the telephone.
• Coodination sufficient for operating various office machines.

Non-Physical Demands/Qualifications

• Minimum 5 years working in a winery and/or hospitality industry.
• Passion for food and wine, excellent wine knowledge, and demonstrated ability to sell wine.
• Strong leadership skills, including the ability to provide critical feedback and disciplinary action.
• Excellent written and oral communication skills.
• Strong organizational, problem-solving, and analytical skills.
• Ability to manage workflow and prioritize tasks.
• Professional appearance and demeanor.
• Proficiency in calculating figures and amounts.
• Creative, flexible, and innovative team player.
• Experience in merchandising and marketing in a retail environment is a plus.
• Regular, reliable, and punctual attendance.

Environment Conditions

• The office is clean and well-lit.
• The tasting room is clean and maintained at 68 degrees (+/-).
• Incumbent may be required to go outdoors and into various parts of the facility, subjecting them to variations in temperature and humidity.

Sustainability Values Statement

• Communicate the company's sustainability efforts to the public through interactions with employees, customers, and the community.
• Manage fiscal and product waste to support economic sustainability.
• Maintain cost efficiency by scheduling staff effectively.