Task Force Corporate Director of Marketing

About the Role

Davidson Hospitality Group is seeking a Corporate Task Force Director of Marketing to provide dedicated, hands-on marketing leadership to hotels and venues across our portfolio during periods of transition, leadership vacancies, business need, or other defined periods of support. Serving as the property marketing leader, you’ll own the day-to-day marketing function and work closely with hotel leadership, Revenue Management, Operations, ownership, agency partners, and Davidson’s above-property marketing team to develop and execute strategies that support the hotel’s business and revenue goals.

This role is about much more than providing additional marketing resources. You’ll bring continuity, strategic direction, and hands-on execution to each assignment, ensuring the hotel’s marketing strategy remains active, relevant, and performance-driven. This is a remote-based position with significant travel. The expectation is for this individual to be deployed on task force assignments on a full-time basis, with individual assignments typically ranging from several weeks to several months depending on business needs. When not actively deployed, you’ll support strategic portfolio initiatives such as enterprise implementations, marketing audits, agency reviews, hotel onboarding and transitions, and other special projects.

If you enjoy variety, thrive in changing environments, and can quickly build relationships while turning strategy into action, this is an opportunity to make an impact across a diverse portfolio of hotels and resorts.

Responsibilities

• Marketing Strategy & Business Leadership
  • Create, manage, and continuously enhance the marketing plan.
  • Develop integrated, omni-channel marketing strategies aligned with the hotel’s business objectives, revenue strategy, positioning, and key priorities.
  • Translate strategy into actionable marketing tactics and campaigns across the traveler journey.
  • Identify opportunities to build awareness, demand, engagement, and conversion.
  • Participate in weekly revenue management meetings and collaborate with commercial leaders to align marketing activity with business needs.
  • Participate in ownership meetings and provide clear visibility into marketing strategy, priorities, performance, and results.
• Campaign & Channel Management
  • Develop and deploy marketing tactics that support the overall marketing strategy.
  • Manage email marketing initiatives and campaigns.
  • Manage and maintain hotel websites, including updates and content optimization.
  • Manage social media channels when agency support is not in place.
  • Ensure marketing activity is coordinated across paid, earned, owned, and social channels.
  • Manage hotel assets within the VAULT and ensure content is current, relevant, and readily available for use.
  • Coordinate the development and deployment of marketing materials in partnership with internal and external resources.
• Agency & Partner Management
  • Serve as the primary hotel contact for marketing agencies and partners, including Public Relations, Paid Digital, Social Media, and other specialty partners.
  • Provide direction, priorities, and strategic context to agency partners.
  • Review agency recommendations, deliverables, and performance to ensure alignment with hotel objectives.
  • Coordinate with Davidson’s above-property marketing resources and specialty teams as appropriate.
• Activation, Community & Brand Engagement
  • Forge and maintain relevant community partnerships that support hotel and venue awareness and business objectives.
  • Partner with hotel operations to identify and execute activations, programming, promotions, and experiences that strengthen the guest experience and support commercial goals.
  • Identify opportunities to bring the hotel’s brand and positioning to life through relevant storytelling and experiences.
• Marketing Operations & Financial Management
  • Manage the hotel’s marketing budget, including expense tracking, budgeting, and forecasting.
  • Manage marketing technology, platforms, and tool integrations.
  • Maintain marketing calendars, workflows, and deployment schedules.
  • Ensure marketing initiatives are executed accurately, efficiently, and in alignment with established brand and company standards.
• Reporting & Performance

  Provide consistent visibility into marketing activity, priorities, and performance through weekly and monthly reporting.

Requirements

• Bachelor’s degree or equivalent experience.
• 7+ years progressive hotel marketing experience.
• Experience with Marriott and Soft-brands required. Experience with Independents and Hilton a huge bonus.
• 5+ years' hospitality marketing leadership experience, director level preferred.
• Excellent understanding of paid media, website optimization, social media and email marketing concepts and best practices.
• Professional appearance and confidence.
• Excellent written and verbal communication skills.
• Proficient in Microsoft Word, Excel, Power Point and Outlook.
• Experience with major Hospitality Marketing Systems and Paid Media Platforms.
• Demonstrated leadership skills at all levels of the hotel and externally.
• Understand and have a working knowledge of statistical data.
• Conflict management skills.
• Able to manage and refine process to address changing business needs.
• Time management skills. Being able to work on multiple projects with desired outcome for each.
• Ability to communicate effectively with public, employees and ownership teams.
• Ability to meet all deadlines internally and externally every time.
• Experience with independent hotels, Marriott, Hilton, and Hyatt is helpful but not all are required.
• Ability to travel extensively and work on task force assignments that may range from several weeks to several months.

Benefits

• Multiple Tiers of Medical Coverage
• Dental & Vision Coverage
• 24/7 Teledoc service
• Free Maintenance Medications
• Pet Insurance
• Hotel Discounts
• Tuition Reimbursement
• Paid Time Off (vacation, sick, bereavement, and Holidays)
• 401K Match