Talent Partnerships Manager (Hybrid - Brooklyn, NY)

About the role

Etsy is seeking an Influencer Partnerships Manager to join the Brand Marketing team. In this role, you will develop and lead some of Etsy’s most exciting celebrity and influencer partnerships, activated at key brand and cultural moments to drive relevance, consideration, and buzz. You will identify, source, and build relationships with high-impact talent, and translate those relationships into breakthrough activations that generate buzz and storytelling. You will also operate behind the scenes, driving go-to-market planning across partner teams and keeping campaigns running smoothly end to end.

Responsibilities

• Identify buzzworthy talent and brand partners for campaigns and cultural moments, keeping a pulse on emerging talent and trends
• Build and manage external talent relationships, while executing partnerships that elevate the Etsy brand
• Lead internal collaboration, go-to-market planning, and regular communication with partner teams to support campaign launch
• Ensure campaigns are executed effectively end to end, from initial scoping to product ordering to launch day, while accounting for dependencies and pivots
• Identify Etsy shops and merchandise to support influencer programs; manage seller relationships for the duration of campaigns, including developing program toolkits and communication guidelines
• Build program playbooks, toolkits, and documentation for streamlined internal and external communications and launch
• Report and track successes and learnings across campaigns with internal partners and talent, applying insights to continuously strengthen how Etsy shows up

Qualifications

• 5+ years of influencer marketing experience with a brand or agency
• Deep knowledge of the constantly evolving influencer landscape, culture trends, and emerging creators
• Natural relationship builder both internally and externally to ensure smooth execution of campaigns
• Leader who can work across multi-functional teams and support/represent the Influencer team
• Keen eye for storytelling and talent content development that resonates with consumers
• Proven success utilizing project management tools or templates that drive concrete action
• Strong attention to detail and an organized, proactive approach to day-to-day projects and responsibilities, while balancing multiple projects, priorities, and pivots
• Ability to work both independently and collaboratively to execute new ideas and projects
• Passion for supporting small businesses, creativity, and craftsmanship

Benefits

• Medical, Dental, and 401k (no match)

Perks are available through Etsy’s 3rd-Party Employer of Record (available upon completion of waiting period for eligible arrangements).