Talent Marketing Specialist - Remote
for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must not repeat job title as heading. We must not include Job ID etc. We must remove boilerplate, duplicate lines, EEO, privacy, etc. Must preserve all substantive information.
We need to parse the posting.
Content:
Mission statement: "At PetVet Care Centers, our mission is to improve the lives of animals and people — providing exceptional and compassionate care at every stage — for all the moments that matter. Because life is better with pets. We deliver the Ultimate Care Experience — every pet, every client, every time. That starts with a Culture of Care that supports our team members as much as the pets and clients we serve. With more than 420 locally led hospitals and over 11,000 team members nationwide, we offer: Local autonomy with national supportCareer mobility and development opportunitiesA collaborative, inclusive environment where your wellbeing comes first You care for pets. We care for you."
That's about the company overview. Could be "About the role"? Actually "Position Overview" section follows.
We have "Position Overview" paragraph: "A great career opportunity can start with a post, an email, or a conversation that makes someone curious to learn more. As PetVet Care Centers' Talent Engagement & Marketing Specialist, you'll create those moments for people across the country. You'll help our Talent Acquisition team engage the people who care for pets, support our hospitals, strengthen daily operations, and shape the client and patient experience across our network. You'll turn recruiting priorities into creative, targeted campaigns that reach active and passive talent and build candidate pipelines. In this hands-on role, you'll take ideas from concept to execution, using talent insights and performance data to strengthen your approach. You'll also engage prospective candidates through personal outreach, nurture relationships, and follow up with leads from campaigns and events, helping each person feel informed, valued, and ready to connect with our recruiting teams."
That's a prose description.
Then "Key Responsibilities" bullet list (actually sentences separated by periods but each is a responsibility). We'll need to convert to - .
List items:
- Engage and nurture prospective talent and leads generated through recruitment marketing, sourcing, referrals, conferences/career fairs, and other channels through timely, personalized outreach and follow-up, helping connect interested candidates with the appropriate recruiter.
- Conduct talent and competitor mapping for priority roles, specialties, and markets, identifying prospective talent, target organizations, talent pools, and market activity to support proactive outreach and pipeline development.
- Support PetVet's talent-focused social media presence by developing content and creative, promoting priority opportunities and talent initiatives, maintaining a consistent content cadence, and using performance insights to strengthen engagement.
- Learn about candidates' interests, experience, availability, and career goals; document conversations and next steps in the ATS or CRM, connect interested candidates with the appropriate recruiter, and maintain thoughtful follow-up with those who aren't ready to make a move yet.
- Build and execute targeted recruitment marketing and candidate-nurture campaigns across CRM, email, SMS, digital advertising, career sites, recruiting events, and other channels.
- Create candidate-facing content and creative assets, including job postings, digital ads, social graphics, recruiting flyers, email creative, and event materials using Canva, Adobe Creative Cloud, and similar tools.
- Partner with recruiters, sourcing teams, Talent Acquisition leaders, employer brand partners, and external vendors to coordinate campaigns and keep outreach aligned with hiring priorities.
Then "Qualifications (Required)" bullet: "3–5+ years of experience in recruitment marketing, talent engagement, talent acquisition, or a related field."
Then "Preferred Skills (Nice to Have)" bullet list:
- Experience supporting veterinary, healthcare, multi-site, high-volume, or other distributed recruiting environments.
- Experience marketing to and engaging specialized, hard-to-fill, or passive talent audiences.
- Familiarity with paid digital advertising, audience targeting, recruitment media, talent mapping, competitive intelligence, or campaign optimization.
- Experience supporting talent communities, candidate nurture, recruitment events, sourcing initiatives, or other talent attraction programs.
Then "What We Offer" paragraph: "We care deeply about supporting our team members — professionally and personally. Benefits include: Medical, dental, and vision insurancePaid Parental Leave (birth, adoption, foster)401(k) with discretionary contributionTeam Member Pet DiscountsEmotional wellbeing support — including Calm app access and 24/7 EAPCE stipends and career development resourcesGrant Circle — a relief fund for team members facing personal hardshipLocal hospital culture backed by national resources"
We need to format benefits as list.
Then "Pay Range $80,000—$100,000 USD"
Then later there is another paragraph about company again (more than 400 hospitals etc). That's duplicate of earlier mission? It's more about company but we should preserve substantive info, not duplicate? The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." However duplicate lines we should remove duplicated lines. The second paragraph repeats some info: "At PetVet Care Centers, we're committed to a Culture of Care — for pets, for the people who love them, and for the team members who make it all possible. With more than 400 hospitals across the U.S. and a team of over 11,000 dedicated professionals, including 1700+ veterinarians, we offer a unique blend of local leadership and national support that helps our hospitals thrive. Our model is built on partnership, collaboration, and local medical autonomy, empowering each hospital to deliver high-quality care while benefiting from shared resources and a strong professional community. Whether you're providing care in a hospital or supporting operations behind the scenes, PetVet is a place where you can grow your career, stay connected to your purpose, and make a meaningful impact. You care for pets. We care for you."
This is somewhat similar to earlier mission but includes extra details (1700+ veterinarians, etc). We should keep it but avoid duplication. We could merge into an "About the company" section maybe under "About the role"? But we have no explicit heading for About the company. The allowed headings are About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We could put the company overview under "About the role" as a heading? Actually "About the role" is for role description. The mission statement could be considered "About the role"? Might be better to treat the initial mission as "About the role" or maybe we can omit because it's not directly about the role but about company. However we must preserve all substantive info; we can include it as a
before the headings, not as a heading. The instruction: "Use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It doesn't forbid having other headings? It says use for section headings (e.g. those). Likely we should only use those headings when we have content for those sections. We can have a leading
for introductory company overview before any heading. That's acceptable.
Thus structure:
Mission statement + first company overview (including 420 hospitals etc).
About the role
Position Overview paragraph.
Responsibilities
...
Requirements
3–5+ years of experience in recruitment marketing, talent engagement, talent acquisition, or a related field.
Skills
...
(Preferred Skills)
Benefits
...
Pay
$80,000—$100,000 USD
We should not include Schedule because not present.
We also need to include the later company paragraph (with 400 hospitals, 1700+ veterinarians). Where to put? Could be part of About the role? Or we could add another after About the role before Responsibilities? Might be considered duplicate of earlier mission but includes extra details. We'll include it as a
after the About the role paragraph, maybe as part of "About the role" or just a general description. Since we already have About the role heading with position overview, we could add another
under same heading? The spec: Use
for section headings; use
for prose. So we can have multiple
under a heading. So we can put both the position overview and the later company paragraph under About the role heading. That would preserve all.
Thus:
About the role
Position Overview paragraph.
Later company paragraph (with 400 hospitals, 1700+ veterinarians).
Now we need to ensure we removed boilerplate: EEO, privacy notice, etc. Also remove duplicated lines like "You care for pets. We care for you." appears multiple times; we should keep only one instance? The instruction: "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions." So we should remove duplicated lines. The phrase "You care for pets. We care for you." appears at start of mission and later again. We should keep only one occurrence. We'll keep it in the mission paragraph maybe first occurrence. Remove the later duplicate.
Also remove "At PetVet Care Centers, we're committed to a Culture of Care — for pets, for the people who love them, and for the team members who make it all possible." That's similar to mission but not exactly duplicate; it's part of later company paragraph. We'll keep that as part of later company paragraph but ensure not duplicate.
We also need to remove "PetVet is an equal opportunity employer..." etc.
Now craft HTML.
We need to ensure proper escaping of special characters like —, &, etc. Use plain text; it's fine.
Let's draft:
At PetVet Care Centers, our mission is to improve the lives of animals and people — providing exceptional and compassionate care at every stage — for all the moments that matter. Because life is better with pets. We deliver the Ultimate Care Experience — every pet, every client, every time. That starts with a Culture of Care that supports our team members as much as the pets and clients we serve. With more than 420 locally led hospitals and over 11,000 team members nationwide, we offer: Local autonomy with national support, Career mobility and development opportunities, A collaborative, inclusive environment where your wellbeing comes first. You care for pets. We care for you.
About the role
A great career opportunity can start with a post, an email, or a conversation that makes someone curious to learn more. As PetVet Care Centers' Talent Engagement & Marketing Specialist, you'll create those moments for people across the country. You'll help our Talent Acquisition team engage the people who care for pets, support our hospitals, strengthen daily operations, and shape the client and patient experience across our network. You'll turn recruiting priorities into creative, targeted campaigns that reach active and passive talent and build candidate pipelines. In this hands-on role, you'll take ideas from concept to execution, using talent insights and performance data to strengthen your approach. You'll also engage prospective candidates through personal outreach, nurture relationships, and follow up with leads from campaigns and events, helping each person feel informed, valued, and ready to connect with our recruiting teams.
At PetVet Care Centers, we're committed to a Culture of Care — for pets, for the people who love them, and for the team members who make it all possible. With more than 400 hospitals across the U.S. and a team of over 11,000 dedicated professionals, including 1700+ veterinarians, we offer
before the headings, not as a heading. The instruction: "Use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It doesn't forbid having other headings? It says use for section headings (e.g. those). Likely we should only use those headings when we have content for those sections. We can have a leading
for introductory company overview before any heading. That's acceptable. Thus structure:
Mission statement + first company overview (including 420 hospitals etc).
About the role
Position Overview paragraph.
Responsibilities
- ...
Requirements
3–5+ years of experience in recruitment marketing, talent engagement, talent acquisition, or a related field.
Skills
- ...
Benefits
- ...
Pay
$80,000—$100,000 USD
We should not include Schedule because not present. We also need to include the later company paragraph (with 400 hospitals, 1700+ veterinarians). Where to put? Could be part of About the role? Or we could add anotherafter About the role before Responsibilities? Might be considered duplicate of earlier mission but includes extra details. We'll include it as a
after the About the role paragraph, maybe as part of "About the role" or just a general description. Since we already have About the role heading with position overview, we could add another
under same heading? The spec: Use
for section headings; use
for prose. So we can have multiple
under a heading. So we can put both the position overview and the later company paragraph under About the role heading. That would preserve all. Thus:
About the role
Position Overview paragraph.
Later company paragraph (with 400 hospitals, 1700+ veterinarians).
Now we need to ensure we removed boilerplate: EEO, privacy notice, etc. Also remove duplicated lines like "You care for pets. We care for you." appears multiple times; we should keep only one instance? The instruction: "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions." So we should remove duplicated lines. The phrase "You care for pets. We care for you." appears at start of mission and later again. We should keep only one occurrence. We'll keep it in the mission paragraph maybe first occurrence. Remove the later duplicate. Also remove "At PetVet Care Centers, we're committed to a Culture of Care — for pets, for the people who love them, and for the team members who make it all possible." That's similar to mission but not exactly duplicate; it's part of later company paragraph. We'll keep that as part of later company paragraph but ensure not duplicate. We also need to remove "PetVet is an equal opportunity employer..." etc. Now craft HTML. We need to ensure proper escaping of special characters like —, &, etc. Use plain text; it's fine. Let's draft:At PetVet Care Centers, our mission is to improve the lives of animals and people — providing exceptional and compassionate care at every stage — for all the moments that matter. Because life is better with pets. We deliver the Ultimate Care Experience — every pet, every client, every time. That starts with a Culture of Care that supports our team members as much as the pets and clients we serve. With more than 420 locally led hospitals and over 11,000 team members nationwide, we offer: Local autonomy with national support, Career mobility and development opportunities, A collaborative, inclusive environment where your wellbeing comes first. You care for pets. We care for you.
About the role
A great career opportunity can start with a post, an email, or a conversation that makes someone curious to learn more. As PetVet Care Centers' Talent Engagement & Marketing Specialist, you'll create those moments for people across the country. You'll help our Talent Acquisition team engage the people who care for pets, support our hospitals, strengthen daily operations, and shape the client and patient experience across our network. You'll turn recruiting priorities into creative, targeted campaigns that reach active and passive talent and build candidate pipelines. In this hands-on role, you'll take ideas from concept to execution, using talent insights and performance data to strengthen your approach. You'll also engage prospective candidates through personal outreach, nurture relationships, and follow up with leads from campaigns and events, helping each person feel informed, valued, and ready to connect with our recruiting teams.
At PetVet Care Centers, we're committed to a Culture of Care — for pets, for the people who love them, and for the team members who make it all possible. With more than 400 hospitals across the U.S. and a team of over 11,000 dedicated professionals, including 1700+ veterinarians, we offer