Marketing Specialist (Remote)

About the Role

We're looking for a hands-on Marketing Specialist to run our marketing strategy end-to-end with a focus on paid social (Meta) and search (Google) advertising. You'll build campaigns, write copy, design creative briefs, and analyze performance while working under the guidance of the Business Development Director. This role offers real ownership over how Bridgecare shows up in the B2B market, targeting practice managers, hospital administrators, and decision-makers at clinics and independent hospitals who staff CRNAs and anesthesiologists.

Responsibilities

• Execute the overall marketing plan across paid, organic, and brand channels, with Meta and Google as core pillars.
• Create a consistent brand voice and presence positioning Bridgecare as the trusted name in CRNA/anesthesiologist locum staffing.
• Understand the competitive landscape in locum tenens staffing and identify opportunities to differentiate Bridgecare.
• Build, launch, and optimize Facebook/Instagram ad campaigns, including audience targeting, creative testing, and budget management.
• Manage Google Ads campaigns targeting healthcare administrators and facilities searching for locum staffing solutions.
• Write ad copy, develop creative concepts, and collaborate with the Sales Manager and Business Development Director to build drip campaigns.
• Oversee landing page strategy and conversion optimization for paid traffic.
• Build campaigns that generate qualified inbound interest from clinics and hospitals.
• Work closely with Sales and Recruiting teams on lead handoff to support business development and recruiting efforts.
• Own reporting on CAC, lead quality, conversion rates, and ROAS, using data to refine targeting, campaign performance, and marketing spend.

Requirements

• 3+ years of marketing experience with hands-on Meta Ads Manager and Google Ads experience.
• Proven track record of running paid campaigns that drove measurable business results (leads, brand awareness, pipeline).
• Strong understanding of B2B marketing funnels, ideally in healthcare, staffing, or a similarly relationship-driven B2B industry.
• Comfortable owning strategy execution with autonomy and taking initiative.
• Strong copywriting and creative instincts to craft ad copy that resonates with busy healthcare administrators.
• Data-driven mindset with experience in ad platforms' analytics, Google Analytics, and reporting tools.
• Experience with brand-building in a competitive or crowded market is a plus.
• Familiarity with the locum tenens, healthcare staffing, or broader healthcare industry is a strong plus (not required).

Benefits

• Paid Time Off
• Health, life, vision, dental, disability, and AD&D insurance
• Flexible Spending Accounts/Health Savings Accounts
• 401(k)
• Leadership and professional development opportunities

Pay

Salary: $30 - $41 hourly