Talent Acquisition Digital Marketing Strategist

About the role

The Talent Acquisition Digital Marketing Specialist is responsible for advancing and coordinating system-wide recruitment marketing, creative development and execution of programs and campaigns to meet system talent business objectives.

Responsibilities

• Develops and implements the annual and monthly strategic recruitment marketing plans supporting System Talent (Executive Recruitment, Provider Recruitment and Talent Acquisition) initiatives.
• Partners with respective Talent Acquisition business leadership to develop the marketing support for the critical staffing needs on an ongoing basis; provides continual communication and reporting on the progression and outcomes of established initiatives.
• Maintains a systemwide tracking system for all marketing initiatives that includes performance metrics and the ability to measure Return on Investment on all programs and campaigns.
• Develops targeted marketing campaigns designed to increase conversions and click-through rates, making hard to find talent more accessible to recruiters and decreasing time to find.
• Ensures quality control for recruitment marketing and advertising campaigns including but not limited to digital marketing, programmatic buying, direct mail, social media channels, job boards, collateral for career fairs, conferences and meet-ups.
• Maintains the management of the content and usability of technology designed to improve the candidate experience and engagement including the PeaceHealth career site, landing pages and all external facing content.
• Researches, writes and edits copy for content initiatives, including but not limited to blogs, videos, nurture campaigns and social media in appropriate style, voice and tone in support of the digital plan.
• Partners with agency and vendor representatives to execute deliverables consistent with intended strategies, evaluate reported metrics, and reconcile invoices.
• Tracks best practices, monitors industry trends, seeks out leading edge technologies, solutions, partnerships to identify and implement methods to gain a competitive advantage in the marketplace.

Qualifications

• REQUIRED EDUCATION: Bachelor's Degree: Marketing, Communications, Journalism or Advertising or equivalent education and/or experience.
• REQUIRED EXPERIENCE: Minimum of 5 years experience in digital marketing, brand building and communications.
• EXPERIENCED WITH GRAPHIC DESIGN SKILLS: Capable of using Adobe Creative suite to create compelling and modern aesthetic for social and digital platforms (LinkedIn, Facebook/Instagram, Twitter, YouTube).
• IMPLEMENT A/B TESTING: Across campaigns to optimize campaign performance.
• PROFESSIONAL SOCIAL MEDIA EXPERIENCE.
• Creative design experience in an agency or corporate environment using Adobe Creative (InDesign, Illustrator Photoshop).

Skills

• Solid understanding of marketing tools and applications.
• Proficient with Adobe Creative Suite, Microsoft Office applications.
• Excellent communication skills including proficiency with writing skills to communicate to internal and external customers and assist with copy writing as needed.
• Ability to work under pressure, meet deadlines and excel with a multitude of projects occurring simultaneously.
• Ability to deal with complex organizational environments; high tolerance for ambiguity and change.
• Strong project management and organizational skills.
• Ability to establish credibility and forge lasting relationships with stakeholders.
• Familiarity with CRM and marketing automation products.
• Knowledge of the health care industry.

Pay

The salary range for this job opening at PeaceHealth is $36.46 – $54.68. The hiring rate is dependent upon several factors, including but not limited to education, training, work experience, seniority, etc.

Benefits

PeaceHealth is committed to the overall wellbeing of our caregivers: physical, emotional, financial, social, and spiritual. We offer caregivers a competitive and comprehensive total rewards package. Some of the many benefits included in this package are full medical/dental/vision coverage; 403b retirement plan employer base and matching contributions; paid time off; employer-paid life and disability insurance with additional buyup coverage options; tuition and continuing education reimbursement; wellness benefits, and expanded EAP and mental health program.