SVP, Health Digital
About the role
We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions. SVP, Digital Advisory, Health Sector Edelman is seeking a Senior Vice President of Health Digital to lead digital work for major pharmaceutical clients, with a focus on sophisticated, compliant branded and unbranded digital marketing. Health Digital sits at the intersection of Edelman Health and Edelman Digital, using cutting-edge digital and social approaches to solve health clients’ business challenges. The ideal candidate brings deep pharma experience across HCP, patient and caregiver audiences, including omnichannel campaigns, indication-specific content, ISI and fair balance, and MLR processes for digital. This role serves as the digital lead on assigned accounts, acting as the primary digital point of contact and strategist while coordinating subject matter experts from across the digital team to deliver fully integrated programs. The SVP sets the vision, pulls in the right capabilities at the right time and ensures the work comes together as a cohesive, high-performing digital ecosystem. Depending on the assignment, this role may serve as the digital lead or as overall account lead. Success will be measured by organic and digital growth, new business wins, and the ability to design and orchestrate integrated digital ecosystems across .com and condition sites, CRM, paid media, SEO, GEO, and social that advance client objectives.
Responsibilities
- Lead digital strategy across branded and unbranded pharma marketing, from .com and CRM to paid media