SVP, Gaming Operations & Casino Marketing

Responsibilities

• Provide senior-level oversight of Slots, Table Games, and Player Development, serving as the executive leader accountable for performance, integration, and results across all three divisions.
• Develop and execute comprehensive strategic plans to optimize gaming operations, expand revenue generation, and enhance guest satisfaction and loyalty.
• Collaborate with senior leadership to establish operational and financial objectives, measure performance, and ensure alignment with overall property and enterprise business goals.
• Foster a culture of excellence, integrity, accountability, guest service, and continuous improvement across all gaming and marketing teams.
• Allocate resources effectively across the three divisions to maximize productivity, operational consistency, and financial performance.
• Analyze gaming trends, customer behavior, player worth, and competitive data to identify opportunities for innovation, revenue growth, and operational enhancement.
• Lead Player Development strategy, ensuring strong alignment between casino marketing efforts and core gaming operations.
• Develop and oversee the HRI/SHRSS Casino Marketing budget, ensuring disciplined financial management and targeted investment to maximize return.
• Collaborate closely with property casino marketing teams on property and enterprise-wide event calendars, promotions, and player engagement initiatives.
• Partner cross-functionally on reinvestment strategy, including discounts on losses, aircraft usage, commercial airfare reimbursement, slot free play, table game promotional chips, and other player incentives—ensuring reinvestment aligns with player value, profitability, and brand standards.
• Oversee and collaborate on the Player Development bonus program, ensuring incentives effectively motivate revenue production, player retention, and profitable growth.
• Collaborate closely with Surveillance, Finance, Property Operations, and Property Casino Marketing teams to ensure operational integrity, financial discipline, guest experience consistency, and regulatory compliance.
• Develop and maintain strong working relationships with regulatory authorities, vendors, partners, and key industry stakeholders.
• Ensure full compliance with all federal, state, and applicable gaming regulations, internal controls, and industry best practices.
• Proactively identify, address, and resolve compliance, risk, or control issues across all gaming and casino marketing functions.
• Recruit, mentor, develop, and evaluate senior leaders within Slots, Table Games, and Player Development, ensuring depth of talent and high performance across all functional areas.
• Drive leadership development, succession planning, and organizational effectiveness throughout gaming operations and casino marketing.

Qualifications

• Bachelor’s degree (B.A.) from a four-year college or university required, or equivalent combination of education and relevant professional experience.
• Minimum of 15 years of extensive, proven experience within the gaming industry, with leadership responsibilities ideally spanning multiple gaming divisions.
• Ability to obtain and maintain all required licenses and certifications pursuant to federal, state, and gaming regulatory standards.
• Strong understanding of gaming regulations, internal controls, operational standards, and industry trends.
• Demonstrated ability to identify, prevent, and address cheating techniques and game protection concerns.
• Exceptional leadership skills with experience supervising, training, and evaluating diverse operational teams.
• Proficiency in MS Office applications and related operational software.