SVP, Entertainment & Events Marketing

Responsibilities

• Develop and execute an enterprise-wide entertainment and event marketing strategy aligned with business objectives, revenue targets, and long-term growth.
• Own the strategic marketing direction for all concerts, residencies, special events, citywide partnerships, and on-property activations, ensuring a dynamic, revenue-driving event calendar that maximizes occupancy, gaming performance, and total resort spend.
• Own the strategic positioning and monetization of major citywide and global events (e.g., Formula 1, Super Bowl, Final Four, marquee conventions), leveraging these high-impact moments to drive premium demand, create signature on-property activations, and establish Hard Rock Las Vegas as a must-visit destination during peak market opportunities.
• Drive the integrated marketing strategy for all on-property entertainment experiences, including casino events, non-gaming activations, celebrity-driven programming, nightlife, and special events—ensuring cohesive campaigns that elevate brand relevance, maximize cross-property spend, and enhance both mass and VIP guest engagement.
• Provide executive oversight of all marketing, advertising, and brand communications tied to entertainment and event programming, ensuring consistency, creativity, and impact across all channels.
• Lead cross-functional collaboration across Marketing, Casino Operations, Player Development, Hotel, F&B, and Entertainment teams to define target audiences and deliver compelling, multi-channel campaigns.
• Drive seamless integration of entertainment, casino marketing, and player development initiatives, ensuring alignment of event programming with VIP strategies, promotions, and loyalty programs.
• Leverage market research, guest data, segmentation insights, and competitive intelligence to inform decision-making and identify new growth opportunities.
• Optimize the use of budgets, technology, external agencies, talent partnerships, and internal resources to maximize effectiveness and operational efficiency.
• Guide the evolution of brand positioning, storytelling, and creative direction to ensure a bold, differentiated, and consistent market presence.
• Partner with talent buyers, promoters, and external partners to maximize the commercial and brand impact of entertainment programming.
• Build, lead, and develop a high-performing, multi-disciplinary team across marketing, entertainment, and event strategy.
• Serve as a senior brand ambassador, representing the organization internally and externally while reinforcing Hard Rock’s culture, service standards, and guest experience expectations.

Qualifications

• Bachelor’s Degree or equivalent experience preferred; High School Diploma or equivalent required.
• Extensive experience in senior-level marketing leadership, ideally within a casino, resort, entertainment, or hospitality environment.
• Proven track record of developing and executing large-scale marketing and entertainment strategies.
• Strong leadership abilities with experience overseeing multidisciplinary teams and large-scale operations.
• High proficiency in digital marketing platforms, CRM systems, analytics tools, and modern marketing technologies.
• Exceptional communication, presentation, and relationship-building skills.
• Deep understanding of brand development, market research, customer segmentation, and competitive analysis.