SVP, Brand & Marketing

Job Summary

FOX Television Stations (FTS) seeks an experienced SVP, Brand & Marketing to lead the visual identity, creative production, and audience growth strategy for its 29 broadcast stations, FOX Local, and LiveNOW from FOX. This role unifies and elevates marketing functions across all 17 markets.

Responsibilities

• Define and drive the overall creative vision and brand direction for FOX Television Stations across all 17 markets, FOX Local and LiveNOW from FOX; ensuring a consistent and high-quality visual identity across all platforms.
• Own accountability for the quality, consistency, and throughput of all group-level brand assets, broadcast graphic systems, design packages, and marketing materials.
• Build and execute multi-platform paid and organic marketing strategies spanning broadcast, streaming, social, mobile, web, and more; all with a clear understanding of measurement and performance across both digital and traditional linear spaces.
• Grow and develop a high-performing group of creative and marketing leaders, including the VP, Creative Agency and VP, Marketing & Growth
• Partner with both corporate and station leadership to ensure creative and marketing strategies reflect both company priorities and local market needs
• Champion creator content and talent-driven marketing as a core part of the brand strategy, building frameworks that help station anchors, reporters, and local personalities amplify their connection to the audience in ways that grow the brand organically.
• Collaborate with the Digital Product team to ensure brand cohesion across FAST, CTV, mobile and other digital platforms.
• Champion the responsible integration of AI tools and design technology to increase creative capacity and marketing effectiveness.
• Represent Creative Services and Marketing in executive planning, budgeting, and cross-functional leadership discussions.

Requirements

• Extensive creative or marketing leadership experience, including senior-level responsibility for leading multiple teams and functions.
• Proven experience building and executing multi-platform marketing strategies across live channels (broadcast and/or streaming), social, mobile, web, and audio.
• Hands-on fluency with the tools of the trade (graphic design, video editing, motion/animation, and AI tools) with enough technical depth to guide production automation and workflow innovation.
• Strong understanding of data and measurement across both digital and traditional linear environments, with experience using analytics to drive strategy.
• Experience managing paid campaigns and marketing budgets with accountability for audience acquisition KPIs and ROI.
• Experience with creator content strategies, influencer or talent-driven marketing, or social-first content programs.
• Proven track record of building and managing high-performing teams in a complex, multi-platform or multi-brand environments.
• Strong business and financial acumen, including experience overseeing departmental budgets.
• Exceptional communication and executive presence, with the ability to influence senior stakeholders and drive alignment across a large organization.
• Editorial background and understanding of how content is created and what makes it resonate with a local audience is a strong plus.
• Familiarity with graphic systems and live production workflows(Chyron, Ross, Vizrt, or similar platforms) is a plus.

Pay and Benefits

The annual salary range for this role is $300,000.00 - $325,000.00 annually. This role is also eligible for an annual discretionary bonus, various benefits, including medical/dental/vision insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.