SVP Brand Marketing

Brand Strategy & Positioning

Define and evolve the brand’s DNA, story, tone of voice, and luxury positioning. Own the global brand platform and ensure all creative output aligns with core brand values.

Creative & Campaign Development

Oversee end-to-end creative process—from seasonal concepting to campaign execution (video, print, digital, social). Lead partnerships with creative agencies, photographers, stylists, and internal content teams.

Brand Communications & Cultural Marketing

Collaborate on celebrity, ambassador, and influencer programs that align with brand image. Identify cultural moments, art, fashion, or philanthropic opportunities for authentic brand integration.

Retail & Product Storytelling

Work cross-functionally with merchandising and store design to craft product narratives, visual merchandising, and in-store branding that reflect the brand identity.

Global Consistency with Local Relevance

Ensure global brand cohesion while tailoring local market activations and storytelling to resonate culturally and commercially.

Leadership

Lead a multidisciplinary team (creative directors, brand managers, copywriters, visual designers, campaign managers). Act as a steward of brand culture internally and externally.