SVP & Chief Marketing Officer

About the role

The SVP, Chief Marketing Officer is accountable for transforming the Credit Union's strategic priorities into bold marketing action, exceptional execution, and measurable business results. As the organization's senior marketing executive and a key partner to the Chief Strategy & Growth Officer, this leader directs the Marketing and Public Relations functions and leads product marketing, integrated campaigns, personalized member engagement, and the Credit Union's digital financial wellness program. The CMO ensures the Credit Union's brand, products, services, and growth initiatives are brought to market with creativity, relevance, speed, and impact. The CMO is a hands-on operating executive who combines strategic vision, innovation, and strong business acumen with the ability to mobilize teams and personally advance critical work when needed. Through proactive partnerships with lines of business and leaders across the organization, the CMO uses data, member insights, segmentation, and personalization to develop coordinated campaign calendars, product-marketing strategies, and market-entry plans that drive awareness, member acquisition, product adoption, relationship growth, financial well-being, and profitability. This leader must thrive in a fast-paced environment, anticipate opportunities, demonstrate return on investment, and consistently deliver exceptional work with speed and precision.

Responsibilities

• Marketing Strategy and Planning: Partners with the Chief Strategy & Growth Officer, executive leadership, and lines of business to develop and execute an integrated marketing strategy aligned with the Credit Union’s strategic priorities, financial objectives, and member-impact goals. Establishes annual marketing plans, campaign calendars, priorities, resources, performance targets, and deadlines.
• Product Marketing and Business-Line Growth: Proactively partners with lines of business to identify growth opportunities, contribute member and market insights, shape product value propositions, and develop go-to-market strategies. Leads coordinated product launches and campaigns that increase awareness, acquisition, adoption, utilization, and relationship growth.
• Market Expansion and Profitability: Develops data-informed marketing and business-development plans for existing and new markets, including pre-opening strategies that build awareness, community connections, referral channels, and business pipelines. Establishes measurable milestones and adjusts strategies to accelerate sustainable growth and profitability.
• Team Leadership and Cross-Functional Integration: Builds, develops, and holds accountable a creative, innovative, and high-performing marketing team. Serves as a key cross-functional integrator, coordinating with business lines and support functions to anticipate needs, resolve barriers, maintain brand and campaign alignment