SVP, Marketing & CMO

Job Summary

The SVP, Marketing & CMO will report directly to the Chief Customer and Revenue Officer and is responsible for driving growth for Equinix by developing and executing marketing strategies that align with the company's overall goals and objectives.

Responsibilities

• Marketing Strategy and leadership
  Set and drive marketing strategy: Define and execute a bold, integrated marketing strategy that aligns to business priorities, accelerates growth, and positions the organization for long-term competitive advantage
  Transformational leadership: Constantly assess and adjust relative performance of function vs external emerging best practices.
  Enhance marketing performance: Enhance performance orientation by setting and measuring performance targets that are aligned with business outcomes- including explicit ROI accountability across all marketing investment channels
  Own and govern the martech stack: Maintain strategic oversight of the full marketing technology ecosystem – ensuring tools, platforms and integrations are fit for purpose, efficiently utilized, and aligned to data and operational standards
  Own the full Marketing budget – allocate investment across channels and programs with rigorous ROI framework that connects spend directly to pipeline and revenue outcomes
  Drive automation of analytics and processes: Identify and improve processes that can be automated, utilizing AI or streamlined to enable scale, competitive advantage, and increase customer experience

• Employee engagement & team culture
  Motivate employees around a shared vision and change story aligned to the marketing transformation, while shaping a collaborative culture

• Brand Transformation
  Lead comprehensive brand repositioning — from colocation provider to preeminent global digital infrastructure platform at the center of AI, hybrid multicloud, and interconnection
  Craft a differentiated narrative that resonates with CIOs, CTOs, CDOs, and infrastructure decision-makers at the world's largest enterprises
  Drive brand awareness and preference — moving Equinix from "known for colocation" to "known for powering the AI economy"
  Build a content and thought leadership engine shaping industry conversations around digital infrastructure, AI readiness, and interconnection
  Align brand strategy with enterprise goals; ensure global consistency across all regions and touchpoints

• External Spokesperson & Industry Voice
  Represent Equinix on keynote stages, at major industry events, and in media engagements as a trusted authority on digital infrastructure and AI — a personal capability, not just a team function
  Own Equinix's technology analyst relations program with Gartner, IDC, Forrester, and others — ensuring favorable positioning in key reports and evaluations
  Own competitive positioning and market intelligence — ensuring differentiation is clearly articulated across every external touchpoint, analyst briefing, and sales enablement asset

• Demand Generation and Pipeline Design
  and execute integrated demand generation programs across digital (web, SEO/SEM, email, social, ABM, display) and field marketing channels
  Own marketing's contribution to pipeline targets — measured by pipeline created, influenced, and conversion through funnel stages, not just MQLs
  Build enterprise-scale ABM programs targeting strategic accounts with personalized, multi-touch campaigns aligned to complex, long-cycle sales motions
  Partner with the CRO and sales leadership to align marketing investment and lead flow directly to sales capacity models and territory priorities
  Leverage automation, AI, and data-driven processes to increase scale, improve targeting, and accelerate time-to-pipeline across land and expand motions

Leadership Characteristics

• Exceptional ability to influence disparate teams and cultivate deep relationships to drive customer value
• Adept at balancing intense short-term pressures with overall long-term goals
• Adept at inspiring behavior change and transformation through motivating teams, planning initiatives, designating priorities, and being decisive when faced with ambiguity
• Focus on execution and results – establishing high standards for performance, setting goals and developing plans, following through and holding people accountable