SVP Brand Strategy Director

Responsibilities

• Inspire and initiate marketing solutions that are original in concept and aid clients to transform their brands and grow their businesses
• Develop groundbreaking brand, culture, customer, and media insights
• Determine strategy and tactics across the journey to enable brands to grow relationships with people, from engagement and conversion to retention and advocacy
• Create omni-channel ecosystems, including digital, experience, content, CRM, social, and traditional across paid / owned / earned
• Integrate across different types of strategy, from business / digital transformation and brand to experience, CRM, content, and social
• Partner across disciplines with Creative, Media, Technology, Data, Business Leadership, others
• Ensure all strategic development is consistently linked to the client’s challenges and opportunities and provide input into measurement and optimization
• Present to the highest level of an organization and effectively persuade others, making the complex simple and the simple compelling
• Manage a portfolio of key clients, contributing day-to-day in a leadership capacity
• Own select senior client relationships, maintain dialogue to ensure day-to-day success, and proactively identify new opportunities to generate impact and drive organic growth
• Lead strategy on new business pitches
• Support the Strategy Lead in leading and managing the PRN team
• Lead the development of methods that inspire and engage staff, and provide an environment that encourages great ideas to flourish
• Identify competency gaps and plans to fill and grow
• Manage the career development of team members, including coaching and mentoring
• Attract the best talent
• Foster a sense of community on the Strategy team

Requirements

• 12+ years directly-related experience
• 7+ years supervisory and management experience
• Experience across multiple categories, with significant experience in pharma/healthcare and CPG
• Understanding of Business & Digital Transformation Strategy, Brand Strategy, Experience Strategy, CRM Strategy, Content Strategy, Social Strategy
• Experience working with segmentation and journeys, understanding of how brands grow relationships with people
• Ability to build go-to-market plans across omnichannel ecosystem
• Comfort and confidence with technology required to enable brand relationships, including up-to-date knowledge of mar-tech
• Bachelor’s degree in a relevant area
• Strong collaboration skills and flexibility with different ways to work is required
• Exceptional communication skills — on the page and in presentation
• Curiosity, passion, collaborative spirit, optimism to find the answer, and work ethic to deliver

Pay

The salary range for this position is $125,000 to $300,000.