Brand Strategy Director

Primary Responsibilities

• Lead and oversee all aspects of business / relationship development with assigned prospects.
• Develop, implement, and manage strategies to maximize opportunities and achieve business development goals for assigned brands.
• Lead or co-lead multi-disciplinary new business pitching or prospecting teams in order to successfully close key accounts.
• Provide and lead ongoing market analysis and trend recognition in order to have a complete and full understanding of opportunity spaces for existing or prospect brands.
• Working in close collaboration with New Business, Accounts, and Creative/Design leads, proactively create strategies for prospect penetration, crafting unique points of entry for designated opportunity spaces.
• Ensure Agency offerings are closely coordinated and in alignment with internal product and service offerings.
• Cook up, plan, and lead workshops with internal teams and client teams around insights generation and synthesis, opportunity assessment, prioritization, naming, and other foundational brand strategy work as needed.
• Work directly with business leads, senior leadership, and executives to ensure agency external messaging is in line with business development strategies for Consumer Brands.

INSPIRES

• Leads team in developing breakthrough ideas for clients, and thought leadership materials to increase the visibility and profile of the business.
• Leads creation of content for presentations that enable the client to make better strategic brand and business decisions.
• Leads & assists in development of agency tools and processes, and mentors strategy team and partners as needed on these tools & processes.
• Looks for ideas to share and encourage teams and clients to evolve and or to support current projects or prompt discussions for a new project.

MANAGES

• Manages/oversees/inspires multiple simultaneous projects in varying stages, including oversight and direction of less senior team members as needed to create scale.
• Works with both in-house and contract/freelance strategists and copy writers to direct work that needs to be done to support projects.

BUILDS RELATIONSHIPS

• Partners effectively with Senior Strategists/Directors, while working with internal teams, to identify and scope client extension work.
• Fosters strong relationships and works collaboratively with internal design and client resources, and when applicable, external 3rd party resources.

CLIENT LEADERSHIP RESPONSIBILITIES

• Plays an integral role developing and maintaining key relationships with assigned Consumer Brand Clients.
• Contributes and assists in the mentorship, oversight and direction of Hyperquake’s Strategic Team Members assigned to Consumer Brands.
• In close collaboration with other internal leaders (including executive-level through Director), New Business personnel, and agency SMEs, forges relationships with new clients, sharing the responsibility as one of the “key” relationship stakeholders for all business opportunities.
• Works with the assigned Consumer Brand Strategic and Client Team, to accurately forecast revenue projections for assigned clients.
• Ensures the scope of work aligns with client expectations.
• Provides oversight, direction, insights and innovative thinking on a project by project basis to Creative and Client Leadership Teams when necessary.

NEW BUSINESS & THINKING

• Assists in the development of pitches to acquire new business with existing clients or new clients, providing strategic input and insight to increase probability of closing new business.
• Generates business, brand-building strategies and ideas internally and externally for clients.
• In conjunction with the Business Lead, contributes to the development of Proposals and/or Statements of Work.
• Outlines approaches to business challenges in a timely manner.

Experience You will Bring

• Bachelor’s degree (or equivalent education or experience) in Marketing, Strategy, Communications, or a related field; advanced degrees, certifications, or specialized training in strategy, insights, or innovation are highly valued.
• 7-10+ years of progressively senior experience (including personnel management) in brand strategy, marketing strategy, consumer insights, or related strategic disciplines, ideally within an agency, consultancy, or design-driven organization.
• Demonstrated mastery in synthesizing insights from diverse research sources—including category mapping, competitive intelligence, cultural and behavioral trends, qualitative and quantitative research, and performance analytics—along with superior instincts and decision-making skills to establish clear strategic direction and drive brand transformation.
• Expert understanding of consumer behavior across digital and physical environments, with the ability to interpret behaviors through the lenses of culture, category dynamics, human motivation, and brand opportunity.
• Extensive experience with research methodologies, including the ability to define research questions, oversee research design, guide analysts/junior strategists, and translate data into powerful insights that inform creative and business decisions.
• Advanced command of brand strategy frameworks, including positioning, brand architecture, messaging platforms, innovation strategy, and long-term brand planning—capable of shaping and evolving strategic IP and approaches for the team.
• Proven ability to elevate insights into strategic platforms, creative territories, and marketing roadmaps, demonstrating original thinking, leadership in concept development, and the ability to inspire multidisciplinary teams.
• Exceptional communication and storytelling skills, with the ability to craft compelling narratives, present to senior clients, and influence decision-making with clarity and confidence.
• Able to foster strong, trust-based client relationships, serving as a strategic advisor and contributing to long-term account growth and partnership development.
• Experience leading multiple complex projects simultaneously, ensuring strategic excellence, efficient workflows, and alignment across teams and stakeholders.
• Adept and experienced at navigating ambiguity and guiding teams through evolving project needs, offering strategic clarity, framing challenges, and modeling structured, forward-thinking problem solving.
• Demonstrated leadership in mentoring and developing strategists, contributing to team growth, capability building, and elevating the overall strategic craft.
• Agency or design studio experience strongly preferred, with a deep understanding of creative processes, collaboration models, and client-service dynamics.
• Ability to work Eastern Time Zone hours, with flexibility as needed to support clients and internal teams.