Brand Strategy Director

About the role

For our client, we are seeking a Brand Strategy Director to join the team of a leader in the Business Services space. This role will shape the organization’s brand positioning, messaging, and strategic direction across the market. You will partner closely with internal stakeholders and external creative and media agencies to ensure brand initiatives are aligned, measurable, and effective. A strong analytical mindset is essential, as this leader will assess campaign performance, monitor competitive trends, and translate insights into actionable recommendations.

Location: Remote - US based candidates only, no visa sponsorship available

Responsibilities

• Define and manage brand strategy, positioning, and messaging.
• Monitor the competitive landscape and audience behavior to inform strategic recommendations.
• Evaluate brand partnerships to improve audience engagement.
• Analyze advertising portfolio performance and recommend optimizations.
• Manage relationships with external advertising agencies, ensuring alignment with brand goals.
• Communicate performance insights and strategic recommendations to internal stakeholders.
• Establish and track brand KPIs across campaigns and segments.

Qualifications

• Bachelor’s degree in Marketing, Communications, or equivalent experience required.
• 10 years of experience in brand strategy, advertising performance, and agency management.
• Proven ability to analyze advertising performance data and make actionable recommendations independently.
• Experience working with external creative and media agencies, including managing expectations and holding partners accountable.
• Demonstrated ability to connect brand strategy with effective creative execution.
• B2B marketing experience preferred; B2C candidates with relevant skills will also be considered.
• Advanced analytical skills to interpret campaign data and optimize performance.

Benefits

• Collaborative work environment with creative leadership and agency partners.
• Autonomy to drive strategic brand initiatives.
• Opportunity to influence brand positioning and market presence directly.
• Access to advanced tools for research and performance analysis.

Pay

$120,000 – $145,000 annually