Supervisor, Video Investment
About the role
The Video Investment Supervisor focuses on media buying/investment initiatives and servicing our client in the creation, execution, and monitoring of integrated media plans to secure the best investment options in a variety of channels to maximize reach to targeted consumers. The ideal candidate for this position will be a thoughtful decision maker who loves data and has the proven ability to lead strategic buying initiatives.
Responsibilities
- Own tactical plan development, recommendation, building, and negotiations across their respective channels
- Thorough knowledge of the principles of on/offline marketing and advertising as well as an understanding of media concepts and terms
- Gather data to create reports including Rankers, Dimensions, overnights, etc.
- Collaborate with key partners including Client Ops, Strategy, Analytics, and external agencies
- Aid in deck writing, budget and channel allocation, and audience development
- Analyze data to inform purchase and channel allocation and prepare post-buy documents
- Screen content per client's guidelines & budget allocations
- Lead strategic planning initiatives including deck writing, budget and channel allocation and audience development
- Oversee day-to-day campaign execution and is responsible for ensuring campaigns deliver on KPIs
- Support development of strategic approach and experience design by delivering channel ideas and providing the link to reality of historical performance and in-market opportunities
- Build strong relationships with client counterparts and manage day to day relationships
Qualifications
- Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
- 3+ years of related media buying experience, previous team management experience is a plus
- Extensive knowledge of National Video management (Digital video and Broadcast TV) and Digital (Display, video, Social, Mobile, etc), with expertise in driving innovation and measurable results
- Ability to work independently and collaboratively with diverse groups
- Excellent verbal and written communication skills; demonstrated ability to translate and present complicated ideas in a simple, and easy to understand yet creative style
- Willingness to learn and create solutions that challenge the status quo
- Exceptional critical thinking and problem-solving abilities with the ability to think unconventionally in proposing solutions
- Negotiation and influence skills – steeped in required industry, brand, and competitive knowledge
- A proven ability to multi-task and manage multiple projects effectively and work well under pressure to deliver high-quality work within tight deadlines
- Strong attention to detail
- Proven experience in effectively coaching and developing others
Additional Information
Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
Benefits
- The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include: Paid Family Care for parents and caregivers for 12 weeks or more, Monetary assistance and support for Adoption, Surrogacy and Fertility, Monetary assistance and support for pet adoption, Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance, Tuition Assistance, Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more, Matching Gifts programs, Flexible working arrangements'Work Your World' Program encouraging employees to work from anywhere
Compensation Range
USD $75,500.00 - USD $107,835.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.