Supervisor, Media Investment
Quigley-Simpson · Los Angeles, CA · 3 wk ago
HybridMarketingFull-time
Core Accountabilities
- Build media plans across linear and/or streaming video where needed
- Implement media plans and strategies across different types of clients and goals
- Manage and maintain linear and/or streaming video and audio campaigns to ensure that goals and pacing are being met (budgetary, TRPs, impressions, CPO/CPL/ratio, CPP, CPM, etc.)
- Engage confidently with clients to discuss media topics surrounding linear and/or streaming video and audio, etc.
- Reallocate spending by station/network/publisher, as needed, and work closely with associates, buyers, directors, and other supervisors to proactively manage spending and pacing across media campaigns
- Negotiate and purchase high-quality, profitable buys across linear and/or streaming video and audio as needed
- Deep vendor expertise, including keeping track of current ratings trends, pricing fluctuations, programming content and changes, demographics of your vendor, available opportunities, makegoods, etc.
- Regularly communicate details about buys, stations clearances/options, marketplace updates, and research with other supervisors and Directors to help make good buying decisions
- Maintain media-buy clearances while meeting client goals; review pre- and post-logs to estimate clearances on a daily basis
- Resolve discrepancies in a timely manner, and complete assignments and/or agreements within deadlines
- Analyze media and reports
- Aid and build in the career development and mentorship of coordinators, associates, and buyers
- Oversee personnel as needed
Required Skills/Experience
- 4+ years of experience in a media buying and planning role, both in linear and/or streaming video and audio (national DRTV experience (preferred but not required))
- Solid technical and negotiating skills
- Detail-oriented and accurate with numbers
- Working knowledge of Mediaocean buying software and TechEdge planning software (preferred but not required)
- Proficient at problem-solving and brainstorming for thoughtful solutions
- Intermediate proficiency with Excel and other Microsoft Office applications
- Experience in using various media research tools, such as Kantar, Nielsen, Innovid, and SRDS (preferred but not required)