Supervisor, Brand Experience (Media Planning)

Responsibilities

• Manage the planning, implementation and execution of digital and traditional media plans with heavy collaboration across digital, TV, social, and programmatic ensuring campaigns deliver on benchmarks
• Collaborate and foster relationships with key partners including clients, internal teams, and leadership
• Aid in planning initiatives including ideation, deck writing, budget and channel allocation, audience development, scheduling and establishing benchmarks for control
• Client Budgets: Manage client budgets, flowcharts, and the media authorization process, ensuring compliance and clear internal team and client communication
• Assist in troubleshooting and revising budgets, while communicating relevant impacts and solutions to the team
• Play a critical role in the development of media strategies & plans: Support strategic solutions, audience outcomes, and senior brand experience team members in developing comprehensive paid, owned, and earned media strategies (e.g., audience approach, communications strategy, channel allocation, media flighting)
• Create and evaluate full-funnel media plan budget scenarios using proprietary and syndicated tools, applications, historical performance, and audience insight
• Create and evaluate full-funnel media plan budget scenarios using proprietary and syndicated tools, applications, historical performance, and audience insight
• Lead development and presentation of paid media tactical recommendations in partnership with internal team members, including developing and socializing internal cross-functional briefs
• Identify trends and derive insights from data for internal and client recommendations, reporting, and points of view (POVs)
• Craft POVs on key category, competitive, client, and media opportunities
• Effectively manage projects & clients, and develop direct reports
• Develop and maintain team timelines for deliverables, ensuring effective communication of project updates and challenges
• Effectively allocate direct report resources day-to-day
• Oversee client status documents and lead client status meetings
• Assign cross-functional tasks within the OS
• Identify potential optimizations for agency and client processes, tools, and systems
• Perform quality assurance (QA) on work from associates, senior associates, and other internal team members
• Train and onboard associates and senior associates, supporting their growth and skill development, ensuring the completion of mandatory agency and position-based training
• Manage and develop direct reports by conducting catch-ups, soliciting 360-degree feedback, and evaluating performance through wrap-up sessions as directed by Publicis

Qualifications

• 3+ years of experience in media planning experience across media channels
• Previous team management experience is a plus
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
• Diligent with the ability to multi-task and manage competing priorities and deadlines; be able to identify and promote solutions
• Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint
• Experience working within media systems/platforms (Kantar, IMS, Media Tools Flowchart Software, R/F and Optimization Software, comScore, Prisma, Mbox, MRI/GfK, GWI)
• Strong knowledge of all cross-channel media, with a drive for curiosity and passion for the client’s business
• Demonstrated ability to learn new propriety software and processes quickly and proficiently
• Strong communication skills, with ability to present to clients, maintain client correspondence and internal documentation
• Understanding of activation/negotiation team functions and the capabilities of each media channel to maximize the impact and components within each campaign