Media Planning Supervisor

Position Summary

At Burrell Communications, the Media Planning Supervisor leads on designated accounts, possessing strong proficiencies across various media channels. This role involves overseeing projects, collaborating with the business intelligence team, and leading cross-media integration.

Essential Functions

• Oversee the progress of all projects, including Go-To-Markets documents, Comms Frameworks, Consumer Journeys, Media Landscapes, etc., ensuring deadlines are met and high-quality output is produced.
• Demonstrate an intimate understanding of consumer interactions with channels and technology, monitoring and ensuring communication plans are grounded in consumer insight.
• Maintain an in-depth knowledge of the client's business and competitive landscape, developing strong internal and external partner relationships.
• Understand clients' marketing objectives and provide strategic media recommendations to achieve outlined goals.
• Effectively write, discuss, and present persuasive media plans/recommendations to clients and agency personnel, interpreting campaign metrics and analytics to optimize campaigns.
• Participate in decision-making and problem-solving communications, accountable for providing feedback to senior staff on guidance, support, and solutions.
• Provide management to any direct reports and junior team members, aiming to develop their professionalism and media expertise.
• Demonstrate thorough understanding and application of media planning tools, including ComScore, Kantar, MediaTools, MRI, Nielsen Media Impact (NMI), and Prisma/MediaOcean.
• Remain current on industry trends, maintaining collaborative and professional interpersonal relationships across all levels of the organization, with the Media team, and with Account Leadership teams.
• Achieve visibility and credibility within the agency, clients, and media vendors.

Qualifications

• Bachelor’s degree or higher in marketing, advertising, business, or equivalent
• 5+ years in media planning strategy experience within an agency setting preferred
• Excellent verbal, interpersonal, and written communication skills
• Strong mathematical and analytical abilities
• Professional, positive, and team-player attitude
• Committed to continuous learning and staying ahead of industry trends
• Strong, process-oriented individual with organization and time-management skills, as well as an aptitude for accuracy & detail
• Thorough understanding of media – from industry standards to marketplace and media planning tools, including but not limited to ComScore, Kantar, MediaTools, MRI, Nielsen Media Impact (NMI)
• Proficiency with PC/MS applications, especially Excel and PowerPoint

Why You Will Love Working at Burrell

• Four-Month Paid Parental Leave
• Company-Wide Holiday Break
• Comprehensive Benefits Package
• Employee Assistance Program (EAP)