Media Planning Supervisor

Responsibilities

• Display a superior understanding of media fundamentals including experience and interest across digital, social and traditional media planning.
• Demonstrate ability to drive strategy, develop and execute plans against business objectives.
• Manage and supervise Media Planners and Junior Media Planners through all phases of the media planning process from market analysis to media plan recommendations to flawless execution.
• Effectively coach and develop others including direct report Media Planners and Junior Media Planners.
• Lead delegation of work effectively to team members, as well as deliver seamless work to clients.
• Train direct reports in media and marketing disciplines as well as the specifics of the Client's business and industry.
• Develop and consistently track Individual Development Plans for Media Planner and Junior Media Planner direct reports.
• Complete performance reviews for direct reports in accordance with agency guidelines and standards.
• Keep abreast of media industry trends and technologies to share and present regularly with direct reports and other team members.
• Aid the Associate Media Director and Group Media Director on the development of the overarching media strategy for the account and presentation of those strategies to be used by all media planning members on the account.
• Proactively seek, develop and collaborate on new and innovative media solutions.
• Prepare and present recommendations internally and to clients at all levels.
• Provide new ideas to contribute to growth of both client and agency’s business.
• Exhibit superior leadership with all buying teams and leverage those buying teams (Broadcast, Digital, Out of Home) as thought partners in building the overall strategy.
• Troubleshoot with media buyers and accounting to resolve any media billing issues.
• Act as a leader in media budget tracking, clearing of invoices and ensuring it is reconciled on a quarterly basis.
• Work in an integrated way and build a strong rapport with other disciplines, including brand management, planning and strategy.
• Travel to meetings with client or reps as necessary.

Team Communication

• Embrace One Team mentality, easily adjusting to personality styles of diverse team members.
• Confidently handle the most difficult situations, promoting positive results while encouraging team members to do the same.
• Contribute to the communication & sharing across all teams, building credibility among internal and external partners.
• Attend weekly staff meeting, contribute to the communication & sharing with team.

Qualifications

• 3-5 years media planning experience, Bachelor’s degree, or equivalent combination of education and/or experience.
• Prior supervisory experience.
• Strong presentation and communication ability internally and externally.
• Strong analytical abilities.
• Solid grasp of media landscape, understanding of how paid, owned, and earned media intersect and the ability to identify when to engage certain channels to support client’s goals and objectives.
• High technical aptitude for learning and working within desktop and web-based buying applications (Microsoft Office, Mediatools/Workhorse and Mediaocean).
• Experience planning broadcast buys.