Supervisor

Overview

The Media Planning Supervisor will focus on servicing clients in the creation, execution, and monitoring of media plans to secure the best investment options in a variety of mediums to maximize clients' reach to targeted consumers. The ideal candidate for this position will be a thoughtful decision-maker and team player who loves data and has the proven ability to assist with strategic planning initiatives including: deck writing, budget and channel allocation, and audience development. This is an energetic, collaborative team that partners with an analytics-driven client to provide guidance as they continue to grow and evolve their brand.

Responsibilities

• Manage planning initiatives and collaborate with various teams to execute plans across various channels including digital, tv, audio, social, programmatic and more
• Own tactical plan development, recommendation building, and negotiations across their respective channels
• Collaborate and foster relationships with key partners including clients, internal teams, and leadership
• Lead strategic planning initiatives including: deck writing, budget and channel allocation, and audience development
• Analyze data to inform purchase and channel allocation
• Develop guidelines & budget allocations
• Oversee day-to-day campaign execution and be responsible for ensuring campaigns deliver on KPIs
• Support development of strategic approach and experience design by delivering channel ideas and providing the link to reality of historical performance and in-market opportunities
• Responsible for management and development of Associates and Senior Associates

Qualifications

• Bachelor's degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
• 3+ years of experience in media planning experience across media channels
• Strong digital media experience preferred
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
• Strong organizational, communication, and time-management skills
• Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment
• Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint
• Experience working within media systems/platforms (Kantar, MOAT, Prisma, ComScore etc.)

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

Pay

USD $81,225.00 - USD $116,655.00/Annually. Compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position.

This response is AI-generated, for reference only.