Jobs · Marketing · New York

Supervisor, Analytics (Digital Media)

Canvas Worldwide · New York, NY · 1 mo ago
HybridMarketing$85k–$100k/yrFull-time
We need to output HTML fragment with sections: About the role? The posting includes intro paragraph about Canvas, then "The Role" heading, then duties, then skills & qualifications, then salary and benefits, then schedule. We must not repeat job title as heading. Use

for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to decide which sections to include based on content. We have: - About the role: could be the intro paragraph describing role? The posting includes "The Role This role supports the analytics function..." That's description. Could be "About the role". We'll put that as

About the role

then

with that paragraph. - Responsibilities: Duties & Responsibilities section with bullet points. We'll use

Responsibilities

then
  • ... each bullet. - Requirements / Qualifications: The posting has "Skills & Qualifications" which includes education, experience, skills. Could split into Requirements and Qualifications? But we should avoid thin sections. Could combine into one section "Qualifications" or "Skills". The instruction: Use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Skills). We need to include a section only when posting has real specific content. We have content for Skills & Qualifications. Could make a single

    Skills & Qualifications

    but that's not exactly in list; but we can use Skills heading. However they gave examples; we can use Skills heading. We'll put

    Skills

    with the bullet list of qualifications. But we also have Pay and Benefits and Schedule sections. Pay: The posting includes "$85,000 - $100,000 a year Salary And Benefits". Also description about base salary determined etc. So we have pay info. We'll create

    Pay

    with

    containing salary range and note about determination. Benefits: The posting lists benefits: generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO. Additional perks include employee social and wellness events, a DEI Council, auto purchase rebate program and monthly wellness allowance. We'll create

    Benefits

    with
    • each. Schedule: "In-Office Work Schedule This is a hybrid role, requiring a minimum of 3 days in-office per week." We'll create

      Schedule

      with

      . We must not include boilerplate like EEO, AI, etc. Remove those. We must preserve all substantive information; do not invent or summarize away detail. So we need to keep all details from duties, qualifications, etc. We need to format duties as list items. The duties section includes several sub-sections: Measurement Execution & Analytics, Reporting & Storytelling, Partner & Measurement Support, Data Quality, Dashboards & Governance, Cross-Functional Collaboration & Leadership. Each has multiple bullet-like sentences. We'll turn each sentence into

    • . Might need to split by sentences. Let's extract duties: Measurement Execution & Analytics: - Execute full-funnel measurement approach aligned to campaign and business objectives as directed by the Associate Director of Analytics - Establish campaign KPIs and measurement plans in collaboration with strategy and channel teams - Analyze campaign performance across media delivery, brand lift, conversion, sales, and MMM outputs - Apply foundational statistical concepts such as confidence intervals, statistical significance, benchmark comparison, and trend analysis. - Support brand lift, sales lift, incrementality, and test-and-learn programs from feasibility through final readout Reporting & Storytelling: - Own the development and delivery of recurring campaign reporting, mid-campaign updates, post-campaign wraps, and ad hoc analyses - Build concise, client-ready PowerPoint narratives that explain what happened, why it matters, and what should happen next - Connect media performance with brand health, shopper behavior, retail sales, new-to-brand, conversion value, and ROAS where available - Maintain reporting calendars, deadlines, review rounds, source files, and final deliverables across concurrent campaigns Partner & Measurement Support: - Coordinate with measurement and data partners across feasibility, scoping, setup, tagging, survey development, mapping, reporting, and final interpretation - Document inputs, assumptions, methodology, limitations, and decisions - Validate partner outputs, ask informed methodology questions, and troubleshoot discrepancies with internal and external teams Data Quality, Dashboards & Governance: - Ensure data accuracy and consistency across platform exports, media plans, measurement studies, retail files, and dashboard outputs - Reconcile dashboard results against source platforms and establish a reliable manual source of truth when automation is incomplete - Track data issues through resolution and validate fixes before results are used in client reporting Cross-Functional Collaboration & Leadership: - Collaborate with strategy, investment, activation, ad operations, retail, creative, and account teams - Serve as a day-to-day analytics contact for internal stakeholders, clients, and measurement partners - Proactively identify risks, missing inputs, and opportunities before they affect campaign or reporting deadlines - Create repeatable templates, documentation, and handoff materials that improve consistency and team coverage Now Skills & Qualifications: - Bachelor’s degree in Analytics, Economics, or related field - 4–6 years of experience in marketing analytics, media analytics, or a related discipline - Strong Excel and PowerPoint skills, with experience producing client-ready reporting and recommendations - Experience with reporting and dashboards; familiarity with Power BI, Tableau, SQL, or comparable tools - Working knowledge of digital and social media metrics - Comfort with analyses such as A/B testing, hypothesis testing, p-values, confidence intervals, causal inference, MMM, and incrementality testing - Understanding of brand lift, attribution, conversion or sales lift, and full-funnel measurement - CPG experience is a plus - Strong attention to detail, written communication, presentation, and project-management skills - Strong initiative, curiosity, and ability to stay organized across multiple concurrent deadlines - Ability to work independently, identify ambiguity, and drive cross-functional follow-through Pay: "$85,000 - $100,000 a year Salary And Benefits Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO." We'll separate Pay and Benefits. Pay: maybe just the salary range and note about determination. We'll put: "$85,000 - $100,000 a year. Actual base salary is determined based on experience, qualifications, training, certifications, and internal equity; the company reserves the right to modify this range." Benefits: list as above. Schedule: "In-Office Work Schedule This is a hybrid role, requiring a minimum of 3 days in-office per week." Now About the role: The paragraph after "The Role" maybe: "This role supports the analytics function for GT’s Living Foods, a fast-moving, multi-brand consumer portfolio spanning brand, media, and sales outcomes. The Supervisor is responsible for executing measurement initiatives, managing campaign reporting, maintaining data quality, and translating performance into clear insights and recommendations that inform optimization and future investment decisions." We'll put that as About the role. Now we need to output only HTML fragment, no html/body tags, no markdown fences. We'll produce:

      About the role

      This role supports the analytics function for GT’s Living Foods, a fast-moving, multi-brand consumer portfolio spanning brand, media, and sales outcomes. The Supervisor is responsible for executing measurement initiatives, managing campaign reporting, maintaining data quality, and translating performance into clear insights and recommendations that inform optimization and future investment decisions.

      Responsibilities

      • Execute full-funnel measurement approach aligned to campaign and business objectives as directed by the Associate Director of Analytics
      • Establish campaign KPIs and measurement plans in collaboration with strategy and channel teams
      • Analyze campaign performance across media delivery, brand lift, conversion, sales, and MMM outputs
      • Apply foundational statistical concepts such as confidence intervals, statistical significance, benchmark comparison, and trend analysis.
      • Support brand lift, sales lift, incrementality, and test-and-learn programs from feasibility through final readout
      • Own the development and delivery of recurring campaign reporting, mid-campaign updates, post-campaign wraps, and ad hoc analyses
      • Build concise, client-ready PowerPoint narratives that explain what happened, why it matters, and what should happen next
      • Connect media performance with brand health, shopper behavior, retail sales, new-to-brand, conversion value, and ROAS where available
      • Maintain reporting calendars, deadlines, review rounds, source files, and final deliverables across concurrent campaigns
      • Coordinate with measurement and data partners across feasibility, scoping, setup, tagging, survey development, mapping, reporting, and final interpretation
      • Document inputs, assumptions, methodology, limitations, and decisions
      • Validate partner outputs, ask informed methodology questions, and troubleshoot discrepancies with internal and external teams
      • Ensure data accuracy and consistency across platform exports, media plans, measurement studies, retail files, and dashboard outputs
      • Reconcile dashboard results against source platforms and establish a reliable manual source of truth when automation is incomplete
      • Track data issues through resolution and validate fixes before results are used in client reporting
      • Collaborate with strategy, investment, activation, ad operations, retail, creative, and account teams
      • Serve as a day-to-day analytics contact for internal stakeholders, clients, and measurement partners
      • Proactively identify risks, missing inputs, and opportunities before they affect campaign or reporting deadlines
      • Create repeatable templates, documentation, and handoff materials that improve consistency and team coverage

      Skills

      • Bachelor’s degree in Analytics, Economics, or related field
      • 4–6 years of experience in marketing analytics, media analytics, or a related discipline
      • Strong Excel and PowerPoint skills, with experience producing client-ready reporting and recommendations
      • Experience with reporting and dashboards; familiarity with Power BI, Tableau, SQL, or comparable tools
      • Working knowledge of digital and social media metrics
      • Comfort with analyses such as A/B testing, hypothesis testing, p-values, confidence intervals, causal inference, MMM, and incrementality testing
      • Understanding of brand lift, attribution, conversion or sales lift, and full-funnel measurement
      • CPG experience is a plus
      • Strong attention to detail, written communication, presentation, and project-management skills
      • Strong initiative, curiosity, and ability to stay organized across multiple concurrent deadlines
      • Ability to work independently, identify ambiguity, and drive cross-functional follow-through

      Pay

      $85,000 - $100,000 a year. Actual base salary is determined based on experience, qualifications, training, certifications, and internal equity; the company reserves the right to modify this range.

      Benefits

      • generous medical, dental, vision, pet insurance
      • commuter benefits
      • disability and

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