Superstar SEO Specialist

About the role

We’re seeking an enthusiastic, detail-oriented Search Engine Optimization Specialist to join our growing team. In this role, you’ll implement on-page and off-page optimization strategies, conduct in-depth keyword research, and analyze website performance metrics to drive organic growth. The ideal candidate has a strong grasp of current SEO best practices, technical skills to troubleshoot issues, and the ability to adapt strategies to meet evolving search engine algorithms.

Responsibilities

• Provide SEO support to strategic, technical, and creative teams.
• Perform comprehensive keyword research to guide content creation and optimization.
• Optimize website content, including meta tags, headlines, and images.
• Conduct regular site audits to identify and resolve technical SEO issues.
• Monitor and analyze website performance using Google Analytics, Google Search Console, SEMRush, and Looker Studio.
• Collaborate with content creators and web developers to ensure SEO best practices are properly implemented.
• Build and manage backlinks to improve site authority and search visibility.
• Stay up-to-date with the latest SEO trends, algorithm changes, and industry developments.
• Report on progress and provide insights to improve SEO campaigns and achieve traffic and conversion goals with internal teams and external clients.

Requirements

• 2+ years of experience in search engine optimization or related fields.
• Proficiency with Google Sheets (Excel).
• Proficiency with SEO tools such as SEMrush, Ahrefs, Screaming Frog, or similar platforms.
• Strong analytical skills and experience with Google Analytics, Google Search Console, Bing Webmaster Tools, & Looker Studio.
• Working knowledge of HTML, CSS, and basic JavaScript as it pertains to SEO.
• Solid understanding of content marketing principles and their relationship to SEO.
• Excellent communication and organizational skills.
• Familiarity with CMS platforms, such as WordPress or Shopify.
• Basic understanding of local SEO, including Google Business Profile and local listing optimization.
• Familiarity with schema markup and structured data is a plus.
• General knowledge of A/B testing and conversion rate optimization is a plus.
• Interest in AI and automation and how they can improve SEO workflows.

Benefits

• Health insurance
• Vision insurance
• Dental insurance
• Commuter benefits
• Simple IRA
• Paid time off
• Paid parental leave
• Short-term and long-term disability insurance

Pay

Salary Range: $60,000 - $75,000 (DOE)